Rev up Your Content Marketing with Video

Rev up Your Content Marketing with Video

Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.
 

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.
 

How to Connect with—and Win—Customers: Build Better Buyer Personas

How to Connect with—and Win—Customers: Build Better Buyer Personas

To generate effective leads, you need to market to the right people at the right time. Do you know how to change your personas so that you can reach your best customers?

Strengthen Revenue and Customer Relationships with Localized Website Content

Strengthen Revenue and Customer Relationships with Localized Website Content

Localized website content is the key to strengthening web presence, growing customer engagement, and increasing sales for a client that operates a global enterprise.

Set Up for GDPR Success

Set Up for GDPR Success

The EU’s General Data Protection Regulation is in effect, and many companies are still scrambling to make sure they are in compliance. To avoid getting bogged down in GDPR details, be sure you have the tools and expertise you need to meet the law’s requirements.

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

Close to Home: The Value of Localizing Your Website

Close to Home: The Value of Localizing Your Website

It’s a global marketplace…do you have a global website? Forcing visitors to use Google or another translator to view your content can be a deal breaker. Make localization part of your site design.

Silver and Gold: Refactored Wins 6 BMA Gold Key Awards

Silver and Gold: Refactored Wins 6 BMA Gold Key Awards

Refactored and BMA Colorado honored our clients InfinityQS, Rio Tinto Borates, and DataVerify at the 2018 Gold Key Gala.
 

Google Speed Update: Are You Ready?

Google Speed Update: Are You Ready?

In July, the Google Speed Update for mobile page indexing goes live, and that has created a deadline for companies to (literally) get their sites up to speed. Learn how your site’s pages are performing—and what kinds of optimizations you’ll need to tackle.
 

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