Refactored Marketing Strategy Blog

Become More Resilient With Integrated Content Marketing

What’s your plan to sustain content efforts when your team faces change or disruption this year? If you don’t have one, then your marketing results and progress on long-term goals may suffer. Discover how a managed content program can reduce stress and extend your team’s bandwidth.

Published January 6, 2023 Dawn Cyr 5 minute read

What’s Missing in Your Content Marketing Plan? Managed Content Services

B2B marketing depends on content to engage buyers throughout their journey. However, successful content marketing requires a strategic plan and consistent execution. Learn how a customer-centric approach—and an integrated, managed model—helps you ensure consistent content creation and better results.

Published December 6, 2022 Dawn Cyr 5 minute read

Why a Content Audit is Key to Achieving Your Business Goals

Buyers today expect valuable content at every stage of their journey. And if you’re not delivering the information they need, chances are your competitor is. How do you meet your buyers’ needs? Start with a content audit.

Published October 8, 2021 Dawn Cyr 5 minute read

Reaching the Summit: Refactored Takes Home 4 Fourteener Awards

Our clients InfinityQS and Rio Tinto were honored with two Silver, one Gold, and a Best of Show at Colorado’s premier marketing awards, presented by the state’s chapters of the Business Marketing Association and American Marketing Association.

Published May 13, 2019 Dawn Cyr 5 minute read

Demand Gen and ABM: Foundational Concepts for Delivering Marketing ROI

At his recent BMA workshop, customer experience strategist Carlos Hidalgo walked participants through a process of rethinking how we connect our marketing messages to our target audiences—and how we connect those efforts to revenue.

Published April 18, 2019 Dawn Cyr 10 minute read

How to Create a Content Marketing Strategy for B2B Buying Teams

Great content speaks to your ideal customer. But what about content that must address multiple decision makers—or prospects that fill multiple roles—at once?

Published March 6, 2019 Dawn Cyr 10 minute read

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Published November 14, 2018 Dawn Cyr 5 minute read

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Published October 25, 2018 Dawn Cyr 5 minute read

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

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