Refactored Marketing Strategy Blog

Demand Gen and ABM: Foundational Concepts for Delivering Marketing ROI

At his recent BMA workshop, customer experience strategist Carlos Hidalgo walked participants through a process of rethinking how we connect our marketing messages to our target audiences—and how we connect those efforts to revenue.

Published April 18, 2019 Dawn Cyr 10 minute read

How to Create a Content Marketing Strategy for B2B Buying Teams

Great content speaks to your ideal customer. But what about content that must address multiple decision makers—or prospects that fill multiple roles—at once?

Published March 6, 2019 Dawn Cyr 10 minute read

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Published November 14, 2018 Dawn Cyr 5 minute read

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Published October 25, 2018 Dawn Cyr 5 minute read

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

Published May 17, 2018 Dawn Cyr 5 minute read

AMP Grows Up: Are You Tapping into the Benefits of Accelerated Mobile Pages?

Over the past two years, more than 31 million domains have integrated accelerated mobile pages into their sites. What do you need to know about AMPs and how can they improve your SEO?

Published February 26, 2018 Dawn Cyr 5 minute read

5 Steps to Turn Your SEO Service Provider into Your BFF

For most marketers, it’s a relief to turn to an outside expert for an SEO strategy. But that doesn’t mean you stop dealing with SEO. Use these tips to consider how you can build a great working relationship with an SEO partner—and see better results.

Published December 12, 2017 Dawn Cyr 5 minute read

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