2019: Our Top 5 Tips for Outstanding Content

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

3 Ways to Align Your ABM and Content Marketing Strategies

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

AMP Grows Up: Are You Tapping into the Benefits of Accelerated Mobile Pages?

AMP Grows Up: Are You Tapping into the Benefits of Accelerated Mobile Pages?

Over the past two years, more than 31 million domains have integrated accelerated mobile pages into their sites. What do you need to know about AMPs and how can they improve your SEO?

5 Steps to Turn Your SEO Service Provider into Your BFF

5 Steps to Turn Your SEO Service Provider into Your BFF

For most marketers, it’s a relief to turn to an outside expert for an SEO strategy. But that doesn’t mean you stop dealing with SEO. Use these tips to consider how you can build a great working relationship with an SEO partner—and see better results.

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