Refactored Marketing Strategy Blog

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

Published May 17, 2018 Dawn Cyr 5 minute read

AMP Grows Up: Are You Tapping into the Benefits of Accelerated Mobile Pages?

Over the past two years, more than 31 million domains have integrated accelerated mobile pages into their sites. What do you need to know about AMPs and how can they improve your SEO?

Published February 26, 2018 Dawn Cyr 5 minute read

5 Steps to Turn Your SEO Service Provider into Your BFF

For most marketers, it’s a relief to turn to an outside expert for an SEO strategy. But that doesn’t mean you stop dealing with SEO. Use these tips to consider how you can build a great working relationship with an SEO partner—and see better results.

Published December 12, 2017 Dawn Cyr 5 minute read

Our Blog

3 Ways to Align Your ABM and Content Marketing Strategies

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

AMP Grows Up: Are You Tapping into the Benefits of Accelerated Mobile Pages?

5 Steps to Turn Your SEO Service Provider into Your BFF

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