Refactored Marketing Strategy Blog

3 Incredibly Simple Ways Chatbots Can Improve Customer Experience on Your Website

The Age of Robots isn’t on the way; it’s already here. Chatbots are one way to apply artificial intelligence (AI) and machine learning to enhance marketing efforts, increase customer engagement and satisfaction, and support sales. Are you using them to your advantage?

Published March 27, 2019 Kile Lindgren 5 minute read

Choosing Digital Marketing KPIs: Website Optimization for Long-Term Success

By planning an approach to website optimization that includes ongoing measurement, testing, and learning, you’ll develop a habit that can revolutionize the usefulness of your website and marketing collateral.

Published January 29, 2019 Kile Lindgren 10 minute read

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Enable your teams to search your content library in a way that supports sales, customer support, and ongoing marketing efforts.

Published November 7, 2018 Kile Lindgren 10 minute read

Use Kentico to Tap the Power of Personalization

Account-based marketing (ABM) programs are time- and resource-intensive. Fortunately, today’s website technology offers advanced tools to dynamically support your efforts to connect and engage with targeted visitors.

Published October 4, 2018 Kile Lindgren 10 minute read

6 Keys to a Customer-Centric Website that Drives Business

Learn the key elements your website needs to support customers in their journey to a purchase—and beyond.

Published August 14, 2018 Kile Lindgren 5 minute read

Google Speed Update: Are You Ready?

In July, the Google Speed Update for mobile page indexing goes live, and that has created a deadline for companies to (literally) get their sites up to speed. Learn how your site’s pages are performing—and what kinds of optimizations you’ll need to tackle.

Published May 3, 2018 Kile Lindgren 5 minute read

We are hiring - Account Manager

We are looking for a talented Account Manager to join our team in Northern Colorado to help us grow and service our clients.

Published July 1, 2017 Kile Lindgren 5 minute read

Extending the Hierarchical Viewer

Kentico's hierarchical viewer is a very flexible control. I have used it to create everything from simple listing pages to complicated mega menus. So when I needed to create another parent/child listing page, my first thought was to use the hierarchical viewer. In this instance, however, I quickly ran into an unexpected limitation.

Published February 16, 2016 Kile Lindgren 20 minute read

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