Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Is ABM Right for You? Untangle Account-Based Marketing

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

How to Convert Customers in 3 Easy Steps

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.
 

Building a Channel Sales Program? 2 Questions You Must Answer

Building a Channel Sales Program? 2 Questions You Must Answer

Regardless of the products and services you offer, you need to know the answers to these questions before you even start building your channel partner program.
 

The Future of Sales Enablement: 2018 Benchmark Survey Results

The Future of Sales Enablement: 2018 Benchmark Survey Results

Ensuring that sales and marketing are aligned and working together to drive revenue is essential. Companies that do it well, thrive. If you have questions about sales enablement, we have answers.

Marketing Funnel Guide: Reverse Engineering to Build a Revenue-Producing Machine

Marketing Funnel Guide: Reverse Engineering to Build a Revenue-Producing Machine

How do you create a marketing and sales funnel that meets your revenue goals? The key is not to start at the top. Instead, reverse engineer your funnel by starting at the bottom.
 

Sales Enablement Benchmark Survey: Where Do You Stand?

Sales Enablement Benchmark Survey: Where Do You Stand?

Tight integration between marketing and sales can net faster sales and revenue growth for your company—a win for both teams! Take the Sales Enablement Benchmark survey from Refactored and BMA Colorado to see how well your teams are aligned.

Make the Most of Marketing Metrics

Make the Most of Marketing Metrics

Transforming data into actionable information is the beginning of wisdom—and an essential career booster—for marketing leaders. Learn four steps to accelerate your marketing performance program.
 

What’s Missing from Your 2018 Marketing Plan?

What’s Missing from Your 2018 Marketing Plan?

Few things in marketing are truly certain. But one emerging truth is that if you align your marketing and sales teams, everyone gets better results. Here’s how to start making the connection.

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