It’s Time to Transition to Google Analytics 4

It’s Time to Transition to Google Analytics 4

Google is retiring Universal Analytics (UA) and transitioning to Google Analytics 4 (GA4). This is not an upgrade to the latest version of UA, it’s an entirely new system of tracking metrics that is more user and mobile focused. Read on to learn about the change, how to migrate to GA4, and how Refactored can support your transition.    

How Brand Messaging Benefits Your Entire Company

How Brand Messaging Benefits Your Entire Company

Brand messaging frameworks are useful beyond marketing; they impact your entire organization, from customer-facing roles to C-suite. They provide your workforce with an identity, purpose, and the means of communicating your unique value to customers and prospects. 

How Brand Messaging Propels Momentum

How Brand Messaging Propels Momentum

Effective brand messaging aligns your entire company in identity and purpose, but how can it propel marketing and sales efforts? Learn how ways brand messaging will benefit your strategy and execution.  

Why You Need Brand Messaging

Why You Need Brand Messaging

Developing effective brand messaging can unify your teams and enable consistent brand representation across all customer interactions. Learn how a brand messaging framework can help you understand your unique value—and accentuate it.

SEO Audit Checklist: 4 Immediate Actions to Improve Website Traffic

SEO Audit Checklist: 4 Immediate Actions to Improve Website Traffic

There’s never been a better time to focus on improving website traffic and user experience. Start now with an SEO audit.

Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards

Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards

With a laser focus on demonstrable business results, the B2 Awards have selected our client InfinityQS as a Winner and U.S. Borax as a Finalist in the 2019 competition.

Second Annual Sales Enablement Benchmark Survey Now Open

Second Annual Sales Enablement Benchmark Survey Now Open

As leaders, we need to ensure we are delivering real value to the business. That typically means enabling better, bigger sales. Our annual Sales Enablement Benchmark Survey can help you determine how well marketing is enabling sales—and which areas offer opportunity for growth.

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Need a better approach to lead education? Take a look at how a long-view of content strategy can pay off in stronger sales, happier customers—and even some accolades.

Evolution Is Incremental: Choose the Changes You Need Now to Meet Your Future Goals

Evolution Is Incremental: Choose the Changes You Need Now to Meet Your Future Goals

If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution

The State of Sales Enablement: Findings and Recommendations from the 2018 Sales Enablement Benchmark Survey

The State of Sales Enablement: Findings and Recommendations from the 2018 Sales Enablement Benchmark Survey

Results are in from the 2018 Sales Enablement Benchmark Survey. Join our live webinar April 25 to learn about the insights participants shared about their team relationships—and opportunities for improving them in highly profitable ways.