Refactored Marketing Strategy Blog

How ABM Improves Marketing ROI in One Step

Your return on marketing investment (ROMI) can be difficult to pin down. Account-based marketing makes it clearer by targeting specific accounts and measuring their engagement. But ABM can deliver ROI even faster—even before you have targeted your next best customer.

Published February 20, 2019 Rob Bean 5 minute read

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them.

Published February 13, 2019 Rob Bean 5 minute read

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

Refactored’s fresh approach to account-based marketing, the CompassABM ABM software solution, is in the prestigious lineup of solutions that will be awarded Gold, Silver, and Bronze placements in Las Vegas on February 22.

Published January 17, 2019 Rob Bean 5 minute read

The Future of Content Management: How to Choose a CMS

Can your content management system (CMS) keep up with rapid technology changes and customer demands? Explore your options for website content management.

Published January 8, 2019 Rob Bean 10 minute read

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

Published December 12, 2018 Rob Bean 5 minute read

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Published December 5, 2018 Rob Bean 5 minute read

Get It Done: Your 2019 Marketing Resource Checklist

Now’s the time to set your marketing strategy and goals for the coming year. Use these checklists to figure out how to allocate resources across your marketing programs.

Published November 28, 2018 Rob Bean 10 minute read

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Published November 2, 2018 Rob Bean 5 minute read

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

Published October 19, 2018 Rob Bean 5 minute read

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Published October 11, 2018 Rob Bean 10 minute read

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