How to Choose Marketing Technology Tools—A Beginner’s Guide

How to Choose Marketing Technology Tools—A Beginner’s Guide

Searching for the right marketing technology is challenging. You need solutions that produce results, without busting your budget. Discover our proven approach to finding cost-effective MarTech that achieves your business goals.

Choosing a Digital Marketing Agency: 8 Criteria for Ending the Start-and-Stop Project Cycle

Choosing a Digital Marketing Agency: 8 Criteria for Ending the Start-and-Stop Project Cycle

When you work with an agency on one-off, siloed, short-term projects, you may get just what you ask for. But is it what you really need? Explore these criteria for selecting a marketing agency partner that will actually help you build momentum—and achieve your greater strategic goals.

Starting from Scratch: How to Bring a Podcast to Life

Starting from Scratch: How to Bring a Podcast to Life

Combining video and audio publishing extends the reach of a -built-from-scratch podcast. Teachers Talking Teaching is a video podcast created with the vision of celebrating and elevating teachers and teaching. Refactored provides technical expertise and marketing strategy to start this program and help it grow.

2 Trends All Member-Based Organizations Need to Know

2 Trends All Member-Based Organizations Need to Know

Recent changes are elevating the importance of brand differentiation and a strong website for member-based organizations.

Reverse Engineer Your Marketing Funnel to Boost Revenue

Reverse Engineer Your Marketing Funnel to Boost Revenue

Every company struggles with driving momentum through the marketing funnel and realizing their ultimate goal: revenue.

6 Traits of a Truly Customer-Centric Website

6 Traits of a Truly Customer-Centric Website

In the digital age, a website is like a front door—everyone has one. But whether your site converts visitors into customers is another matter. By many estimates, today’s B2B decision makers spend the first 60% of the buyer’s journey researching online.

Digital Experience Management Is Not a Tool

Digital Experience Management Is Not a Tool

If you want to improve the management of your customer digital experience, it's crucial to understand what Digital Experience Management (DXM) really is and what you may need from a platform to help you get the job done.

How to Execute a Successful Engagement Program. Think Like a Publisher.

How to Execute a Successful Engagement Program. Think Like a Publisher.

Running a successful engagement program requires content. And no one handles content creation better than publishers. In this blog, you’ll learn how to execute your online engagement program.

3 Ways to Drive Sustainable Online Engagement

3 Ways to Drive Sustainable Online Engagement

After identifying the unique value you provide your audience and developing a content strategy around that, it’s time to determine the best way to serve ongoing engagements. Discover three ways to drive engagement online. 

Building Effective Online Engagement

Building Effective Online Engagement

A digital transformation is underway as companies race to bring crucial customer engagements and experiences online. Lost in a sea of community platforms and tools, they’re forgetting why customers engaged with them in the first place.