Refactored Marketing Strategy Blog

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.

Published September 20, 2018 Rob Bean 5 minute read

Rebranding: Is Your Brand Strategy Helping or Hurting?

Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.

Published August 20, 2018 Rob Bean 5 minute read

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.

Published July 9, 2018 Rob Bean 5 minute read

Set Up for GDPR Success

The EU’s General Data Protection Regulation is in effect, and many companies are still scrambling to make sure they are in compliance. To avoid getting bogged down in GDPR details, be sure you have the tools and expertise you need to meet the law’s requirements.

Published May 30, 2018 Rob Bean 5 minute read

Silver and Gold: Refactored Wins 6 BMA Gold Key Awards

Refactored and BMA Colorado honored our clients InfinityQS, Rio Tinto Borates, and DataVerify at the 2018 Gold Key Gala.

Published May 7, 2018 Rob Bean 5 minute read

Risky Business: Why Businesses Have Put Off GDPR Prep (and Why You Really Should Do It)

If your company is among those that have put off preparing for GDPR compliance, you aren’t alone. Any number of rationalizations are behind the inertia on this issue. But compliance is important—and may actually be good for your company’s bottom line.

Published April 4, 2018 Rob Bean 5 minute read

Puttin’ on the Ritz: Mark Your Calendar for the BMA/AMA Gold Key Speakeasy

Refactored pulls out the stops as the title sponsor of Denver’s biggest marketing networking event of the year - the swanky 1920s-themed Gold Key Gala.

Published March 26, 2018 Rob Bean 5 minute read

Refactored Supports BMA Colorado as a Gold Partner

Marketers everywhere rely on the ability to connect with and learn from our peers and colleagues Refactored looks forward to an active partnership that supports the mission of BMA Colorado to provide marketers with access to valuable, practical marketing education.

Published January 5, 2018 Rob Bean 5 minute read

3 Ways to Focus Your 2018 Vision

Are you feeling slightly perplexed about where to place your energy in the new year, how to rebuild momentum and a strong cadence, and how to define new marketing goals for your organization? When building out your 2018 goals, divide the list into three areas of focus: practical needs, aspirational ideas, and transformative plays that will take your organization new places. Read on to discover thought-provoking questions to ask yourself and your team.

Published December 17, 2017 Rob Bean 5 minute read

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