Refactored Marketing Strategy Blog

Choosing a CMS │ Questions and Answers

Disruption in B2B marketing is a given. But some disruptions—such as choosing a new CMS—can create the opportunity to embrace adaptability as a strategic advantage. Learn how an agency partner can help you ask the right questions, understand your answers, and choose the best CMS for your needs.

Published January 29, 2023 Rob Bean 5 minute read

How to Choose Marketing Technology Tools—A Beginner’s Guide

Searching for the right marketing technology is challenging. You need solutions that produce results, without busting your budget. Discover our proven approach to finding cost-effective MarTech that achieves your business goals.

Published November 11, 2022 Rob Bean 5 minute read

Choosing a Digital Marketing Agency: 8 Criteria for Ending the Start-and-Stop Project Cycle

When you work with an agency on one-off, siloed, short-term projects, you may get just what you ask for. But is it what you really need? Explore these criteria for selecting a marketing agency partner that will actually help you build momentum—and achieve your greater strategic goals.

Published October 25, 2022 Rob Bean 5 minute read

Starting from Scratch: How to Bring a Podcast to Life

Combining video and audio publishing extends the reach of a -built-from-scratch podcast. Teachers Talking Teaching is a video podcast created with the vision of celebrating and elevating teachers and teaching. Refactored provides technical expertise and marketing strategy to start this program and help it grow.

Published October 6, 2022 Rob Bean 5 minute read

2 Trends All Member-Based Organizations Need to Know

Recent changes are elevating the importance of brand differentiation and a strong website for member-based organizations.

Published August 29, 2022 Rob Bean 5 minute read

Reverse Engineer Your Marketing Funnel to Boost Revenue

Every company struggles with driving momentum through the marketing funnel and realizing their ultimate goal: revenue.

Published August 2, 2022 Rob Bean 5 minute read

6 Traits of a Truly Customer-Centric Website

In the digital age, a website is like a front door—everyone has one. But whether your site converts visitors into customers is another matter. By many estimates, today’s B2B decision makers spend the first 60% of the buyer’s journey researching online.

Published July 22, 2022 Rob Bean 8 minute read