Refactored Marketing Strategy Blog

Building Effective Online Engagement

A digital transformation is underway as companies race to bring crucial customer engagements and experiences online. Lost in a sea of community platforms and tools, they’re forgetting why customers engaged with them in the first place.

Published October 20, 2021 Rob Bean 5 minute read

5 Unmistakable Signs You Need Help With Content

High-quality content powers exceptional marketing results. But many B2B marketers don’t recognize they need help. Discover the 5 unmistakable signs you need help with content.

Published October 14, 2021 Rob Bean 5 minute read

Refactored Media Celebrates 5 Years of Pursuing a Greater Vision for our Clients and Ourselves

Earlier this month, the Refactored Media team marked our fifth anniversary as a full-service, digital marketing agency. We're thankful for the clients who have entrusted us to help them tell their stories and transform their marketing by anchoring our work in customer-focused strategies.

Published May 28, 2021 Rob Bean 5 minute read

Reaching New Heights: Refactored Honored with 6 Fourteener Awards

The Marketing Alliance has recognized our work to support our clients’ outreach and community building at a time when people need to feel connected.

Published May 14, 2021 Rob Bean 5 minute read

A Positive Outlook: Refactored Honored with 4 Fourteener Awards

During a time of challenge, The Marketing Alliance and American Marketing Association of Colorado took time to remind the marketing community of the value of excellence. Refactored is honored to celebrate awards with our clients InteliSecure and Team Run Smart.

Published May 14, 2020 Rob Bean 5 minute read

Marketing Leadership: Who’s on Your Team?

Are you struggling to balance management of your internal and external teams? Or is working with external partners just too much work? Change the way you integrate external agency partners into your team, and you’ll see dramatically different results.

Published October 30, 2019 Rob Bean 10 minute read

Marketing Leadership: Connect the Dots Between Marketing and Revenue

If demonstrating your return on marketing investment is always at the top of your list of challenges, your marketing peers can offer you some practical advice. Keep these tips in mind as you work to showcase marketing’s value in your own organization.

Published October 16, 2019 Rob Bean 10 minute read

Marketing Leadership: Coming Together to Create an Exceptional Customer Experience

Creating an optimal customer experience requires marketing leadership—and relies on input and support from stakeholders across your organization as well as outside partners. Learn how modern marketing leaders are bringing together their teams to develop a cohesive experience at every touchpoint.

Published October 10, 2019 Rob Bean 5 minute read

Marketing Leadership: Managing Change from the Inside Out

Marketing is all about change. Marketing leaders are those who change their mindset from keeping up with change to driving positive change in their organizations.

Published October 3, 2019 Rob Bean 5 minute read

Want to Be a Marketing Leader? Learn from the Best

Refactored announces the launch of our new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take your career to the next level.

Published September 26, 2019 Rob Bean 5 minute read

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