Refactored is proud to announce that we are supporting the Colorado chapter of the Business Marketing Association (BMA) as a Gold Partner.
Marketing can’t happen in a vacuum. As long as advertising and marketing has existed, we have relied on the ability to connect with and learn from our peers and colleagues. That’s why organizations such as BMA Colorado are essential to our industry.
For more than 65 years, BMA Colorado has provided marketers with valuable access to ongoing marketing education. Through professional content and events, we get practical, actionable information that directly supports our careers and businesses.
Refactored has many reasons to appreciate our membership. We love participating in BMA because we get:
Refactored is proud to support BMA Colorado to help ensure that vital opportunities for continuing education and personal connections are available to business-to-business marketers in our community.
— Rob Bean, Partner | Marketing Strategist
- Opportunities for our staff to sharpen their skills
- The chance to learn from our peers through the work they are doing
- Connections to new partners to help deliver our solutions
- To celebrate great regional marketing efforts through annual honors
- To keep our finger on the pulse of the local marketing scene
Now, we’re stepping up our involvement by becoming a Gold Partner.
An Active Partnership
Refactored will actively partner with BMA Colorado on several fronts. One area of particular focus for us is a push to build awareness of how business-to-business brands can be strengthened through investments in internal collaboration and communication—especially in the area of Sales Enablement.
Refactored understands that Sales Enablement is a constantly moving target involving dynamic interaction among three business needs:
- Sales and marketing alignment
- Sales and channel empowerment
- Demand generation
To understand the current state of Sales Enablement in our industry, we will be conducting a Sales Enablement study aiming to:
- establish a baseline evaluation of how well marketing organizations are integrating those needs to support sales, and
- define best practices for creating a revenue-driven marketing department.
Refactored will reach out to participants through BMA and other sources with survey invitations nationally early this year, and will share the completed study with participants and BMA members later in the year.
We are excited to be part of this thriving, active community and we value the contributions that all BMA Colorado members bring to our industry. Thank you all!
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit www.bmacolorado.org.