If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution.
Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.
Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.
When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.