A Marketing Agency for Industrial and Agriculture Organizations

Support brand awareness and customer loyalty to enhance lifetime value.

Your job is not just selling a product. You’re also demonstrating value, ensuring brand preference, and fostering greater adoption.

Over more than two decades, the experts at Refactored have helped numerous industrial and agricultural producers engage their complex audiences, educate the public about their products, and retain and support both customers and distributors.

Building Exceptional Online Experiences That Provide Tangible Value

Technology is a driver across industrial and agricultural industries—from trucking to farming to manufacturing. So marketing leaders in these organizations are doing much more than selling a commodity. They are promoting a story of transformation as they drive product awareness, generate leads for partners and distributors, and support customers with product applications.

You need a partner who understands your unique challenges and value.

Come from a Position of Strength

Build digital marketing programs that deliver bottom-line results by:

  • Understanding market and buyer dynamics

  • Focusing lead generation on quality—not quantity

  • Building synergy with sales teams

  • Integrating marketing automation, CMS, and CRM tools

  • Balancing paid, owned, and earned marketing efforts

  • Lowering the cost of customer acquisition

Elevate Your Unique Value

Engage and convert prospects and customers with:

  • Consistent, customer-centric messaging

  • Marketing strategies aligned with customer needs

  • Cohesive storytelling across touchpoints

  • Relevant, contextual information from subject matter experts

  • Content that educates, informs, and motivates

  • An enhanced online customer experience

Drive Retention and Return Sales

Ensure brand loyalty and preference by:

  • Enabling easy access to customer support

  • Offering resources that help customers improve their ROI

  • Tracking marketing effectiveness

  • Understanding engagement with nurtures and content

  • Refining programs based on data

“The website Refactored developed for us makes it faster for prospects to find product information and evaluate the best U.S. Borax product for their application. And existing customers can more easily find direct contacts when questions arise.”

—Lizzie Kostielney, Principal Advisor, Digital Marketing, Rio Tinto

Meet the Demands of a Challenging and Dynamic Environment—with Confidence

For industrial and agricultural producers, overcoming the “price only” view of the procurement office can be your biggest hurdle. You face pressure to constantly demonstrate exceptional value to foster brand preference, greater adoption, and customer loyalty.

In our free ebook, you’ll discover a practical approach to managing change, solving complex problems, and containing costs.

See how an integrated strategy enables member-based organizations to:

  • Tell a better story: Communicate your value to all audiences.

  • Build a better site: Create an integrated hub to empower member engagement.

  • Generate greater demand: Build awareness, educate prospects, and enable conversions.

Refactored can help you map a path forward.

We’re Committed to Supporting Your Mission—Without Ego

We do what we do to ensure your success.

When you look at our work, you’ll notice something important:

We tend to have long-term relationships with our clients.

That’s because we deliver a different kind of agency experience—one that focuses on true partnership to build and sustain momentum.

We Work Strategically

We develop and execute strategies based on deep industry understanding, audience research and insights, and recognition of the right channels and technologies to accomplish your goals.

We’re Results-Focused

We’re smart, we’re nimble, and we’re excited to confront complicated marketing challenges. Plus, we’re experts at leveraging the smallest details into some of the biggest gains.

We’re Dedicated to Transparency

We build relationships with your team so we can deliver superior work that consistently adds value year over year. Establishing deep trust enables us to elevate our clients’ marketing in unprecedented ways.

A Trusted Partner for Leading Industrial and Agriculture Solutions Providers

Refactored is currently helping organizations like these—and many more—create engaging experiences that align brand, purpose, and the motivations of their target audiences.

Where Do We Start?

We love helping B2B and member-based organizations bring their stories to life.

And we’d love to hear from you and learn about your needs and goals.

Tell Us About Your Project