A Marketing Agency for Software and Security Companies

Build a better buyer journey to lower the cost of acquisition and retention.

We help software and security companies deliver their greatest value—and overcome their greatest marketing challenges.

Over more than two decades, the experts at Refactored have helped software, security, and IT systems providers generate leads, engage buyers, and retain customers by building exceptional online experiences.

Elevating and Differentiating Value in a Competitive Landscape

Today's software and security marketing leaders are navigating a dynamic and challenging market as they drive product awareness, generate leads, and support customers.

You need a partner who understands why your solutions are unique—and can elevate you above the crowd.

Drive Growth

Lower the cost of acquisition and improve revenue by:

  • Understanding market and buyer dynamics

  • Aligning with customer needs

  • Creating synergy with sales teams

  • Focusing on quality—not quantity—of leads

  • Delivering effective digital campaigns

  • Balancing paid, owned, and earned marketing

Foster Purchase and Adoption

Leverage the power of your online presence and technology solutions by:

  • Creating content that engages prospects

  • Integrating marketing automation, CMS, and CRM solutions

  • Improving website visibility and effectiveness

  • Educating, informing, and motivating stakeholders to action

  • Enhancing customer experience before, during, and after the sale

Retain Customers

Keep customers on board and actively engaged with your solutions by:

  • Measuring marketing program effectiveness

  • Tracking customer touchpoints

  • Understanding engagement with nurture campaigns and content

  • Refining programs based on data

  • Supporting customers with targeted resources

  • Simplifying engagement opportunities

“Account-based marketing (ABM) is the culmination of a multiyear marketing evolution for our company. It’s enabling us to fine-tune our marketing and sales efforts to reach our most valuable accounts. To get there, we needed to ensure the pilot was professionally executed and cost-effective so that we could continue building it over the long term. With Refactored’s help, and their purpose-built CompassABM software, we’ve launched our ABM project more quickly than we thought possible.”

—Greg Matranga, Vice President of Global Marketing, InfinityQS

Meet the Demands of a Challenging and Dynamic Environment—with Confidence

The competitive landscape for software companies and cybersecurity providers has exploded. There is tremendous pressure to adapt and evolve in a highly dynamic environment.

In our free ebook, you’ll discover a practical approach to managing change, solving complex problems, and containing costs.

See how an integrated strategy enables organizations to:

  • Tell a better story: Communicate your value to all audiences.

  • Build a better site: Create an integrated hub to empower member engagement.

  • Generate greater demand: Build awareness, educate prospects, and enable conversions.

Refactored can help you map a path forward.

We’re Committed to Supporting Your Mission—Without Ego

We do what we do to ensure your success.

When you look at our work, you’ll notice something important:

We tend to have long-term relationships with our clients.

That’s because we deliver a different kind of agency experience—one that focuses on true partnership to build and sustain momentum.

We Work Strategically

We develop and execute strategies based on deep industry understanding, audience research and insights, and recognition of the right channels and technologies to accomplish your goals.

We’re Results-Focused

We’re smart, we’re nimble, and we’re excited to confront complicated marketing challenges. Plus, we’re experts at leveraging the smallest details into some of the biggest gains.

We’re Dedicated to Transparency

We build relationships with your team so we can deliver superior work that consistently adds value year over year. Establishing deep trust enables us to elevate our clients’ marketing in unprecedented ways.

A Trusted Partner for Global Software and Security Providers

Refactored is currently helping organizations like these—and many more—create engaging experiences that align brand, purpose, and the motivations of their target audience.

Where Do We Start?

We love helping B2B and member-based organizations bring their stories to life.

And we’d love to hear from you and learn about your needs and goals.

Tell Us About Your Project