A Marketing Agency for Software and Security Companies
Build a better buyer journey to lower the cost of acquisition and retention.
Build a better buyer journey to lower the cost of acquisition and retention.
Over more than two decades, the experts at Refactored have helped software, security, and IT systems providers generate leads, engage buyers, and retain customers by building exceptional online experiences.
Today's software and security marketing leaders are navigating a dynamic and challenging market as they drive product awareness, generate leads, and support customers.
You need a partner who understands why your solutions are unique—and can elevate you above the crowd.
Lower the cost of acquisition and improve revenue by:
Understanding market and buyer dynamics
Aligning with customer needs
Creating synergy with sales teams
Focusing on quality—not quantity—of leads
Delivering effective digital campaigns
Balancing paid, owned, and earned marketing
Leverage the power of your online presence and technology solutions by:
Creating content that engages prospects
Integrating marketing automation, CMS, and CRM solutions
Improving website visibility and effectiveness
Educating, informing, and motivating stakeholders to action
Enhancing customer experience before, during, and after the sale
Keep customers on board and actively engaged with your solutions by:
Measuring marketing program effectiveness
Tracking customer touchpoints
Understanding engagement with nurture campaigns and content
Refining programs based on data
Supporting customers with targeted resources
Simplifying engagement opportunities
“Account-based marketing (ABM) is the culmination of a multiyear marketing evolution for our company. It’s enabling us to fine-tune our marketing and sales efforts to reach our most valuable accounts. To get there, we needed to ensure the pilot was professionally executed and cost-effective so that we could continue building it over the long term. With Refactored’s help, and their purpose-built CompassABM software, we’ve launched our ABM project more quickly than we thought possible.”
—Greg Matranga, Vice President of Global Marketing, InfinityQS
The competitive landscape for software companies and cybersecurity providers has exploded. There is tremendous pressure to adapt and evolve in a highly dynamic environment.
In our free ebook, you’ll discover a practical approach to managing change, solving complex problems, and containing costs.
See how an integrated strategy enables organizations to:
Tell a better story: Communicate your value to all audiences.
Build a better site: Create an integrated hub to empower member engagement.
Generate greater demand: Build awareness, educate prospects, and enable conversions.
Refactored can help you map a path forward.
We do what we do to ensure your success.
When you look at our work, you’ll notice something important:
That’s because we deliver a different kind of agency experience—one that focuses on true partnership to build and sustain momentum.
We develop and execute strategies based on deep industry understanding, audience research and insights, and recognition of the right channels and technologies to accomplish your goals.
We’re smart, we’re nimble, and we’re excited to confront complicated marketing challenges. Plus, we’re experts at leveraging the smallest details into some of the biggest gains.
We build relationships with your team so we can deliver superior work that consistently adds value year over year. Establishing deep trust enables us to elevate our clients’ marketing in unprecedented ways.
Refactored is currently helping organizations like these—and many more—create engaging experiences that align brand, purpose, and the motivations of their target audience.
We love helping B2B and member-based organizations bring their stories to life.
And we’d love to hear from you and learn about your needs and goals.
Tell Us About Your Project