Remote team? Yes, great video storytelling is still possible
The pandemic thrust video’s storytelling power into the spotlight, showcasing its power and forever changing the way we work.
The sudden shift from in-person meetings to video conferencing left many companies scrambling to answer questions about this format that they never asked before:
Do we have enough Zoom or Microsoft Teams licenses?
How can I improve lighting? Audio?
What equipment is available to improve video quality?
With our teams fully remote, is it still possible to produce videos?
As companies rushed to adapt, an important yet subtle trend emerged: We became more accepting of less-than-perfect video environments, with imperfect lighting and out-of-sync audio. What mattered most was the message.
Being remote proved to be the most difficult challenge, requiring creative solutions for video storytelling.
Fortunately, our team has experience coordinating video projects with offsite subject matter experts (SMEs). We developed an easy, turnkey process for an international, fully remote cybersecurity company to tell their story through video. We mailed their SMEs a video production kit with all the necessary equipment to record, including simple instructions.
Another Refactored client, a leading quality intelligence solutions provider, had a similar remote video request. InfinityQS wanted to show how customers use their software to solve real quality and process challenges at their respective companies.
Working in close tandem with their team, we developed the “Tales from the Trenches” video series. We handled all the production logistics—from equipment to lighting to editing—and even marketing the series—fully remote.
Once finished, engagement metrics for the five-part series proved their audience enjoyed the authentic and relatable approach to telling these quality industry stories through video. Get More Details About How We Bring Remote Video Projects to Life