Show, Don’t Tell: Strengthening Customer Connections with Quality Content

Solution

Educate and Engage

To support InfinityQS's mission, Refactored developed a series of short, educational videos designed to pique customer interest.

The “Tales from the Trenches” series features real-life quality experts discussing how they use InfinityQS software to solve quality and process challenges at their facilities. Each video focuses on a distinct issue, such as how to reduce customer complaints or how to address data entry errors.

In addition to conceptualizing the series, we also provided recording, lighting, editing, and post-production services. Finally, we launched a promotional campaign that included social activation and a direct outreach email program.