InfinityQS is a leading provider of Statistical Process Control (SPC) software and services. The company helps manufacturers around the globe get the strategic insight they need to improve product quality, decrease costs, and meet compliance requirements.
InfinityQS wanted to connect more deeply with their customers and help them use the information in their SPC processes to address particularly complex issues. To achieve this goal, InfinityQS provided a vivid yet relatable glimpse inside how its solutions work in real-life scenarios.
Digital Promotion Campaign
Educate and Engage
To support InfinityQS's mission, Refactored developed a series of short, educational videos designed to pique customer interest.
The “Tales from the Trenches” series features real-life quality experts discussing how they use InfinityQS software to solve quality and process challenges at their facilities. Each video focuses on a distinct issue, such as how to reduce customer complaints or how to address data entry errors.
In addition to conceptualizing the series, we also provided recording, lighting, editing, and post-production services. Finally, we launched a promotional campaign that included social activation and a direct outreach email program.
The campaign effectively engaged current customers and produced a variety of measurable results. These included an increase in the average time spent on the site and an uplift in engagements for advanced user training on InfinityQS software.
By incorporating real-life scenarios, the series brought the effectiveness of InfinityQS SPC software to life and generated new conversations with existing customers.Read the Tales from the Trenches Case Study
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