A Need for New Tactics
InteliSecure is a provider of managed data protection services that incorporate vendor-partner software products. Historically focused on large, complex enterprises, company growth strategy included a new audience: midsize companies. However, its traditional sales-focused approach was ill equipped to market effectively to thousands of customers who had no previous exposure to the brand.
Branding & Messaging
Digital Collateral & Ebooks
Search Engine Optimization
Paid Media Campaigns
Social Media Management
“Going into the program, we were concerned about creating momentum quickly to demonstrate value to our board members. The strategic marketing plan helped us set a clear expectation for how we’d be using our allocated funds, and parallel workflows provided deliverables to show progress along the way.”
— Ed Powers, Vice President of Client Success
The company turned to Refactored. We interviewed InteliSecure subject matter experts and analyzed industry resources to create target personas and messaging. We then built out an initial six-month marketing strategy that included a cross-channel digital campaign as well as a dual-track workflow for the creation of foundational brand and online elements. Content marketing included fresh blog content, email, and digital campaigns. These strategies and assets helped move InteliSecure’s brand forward, enabling internal staff to focus on specific growth and brand evolution goals.
Thanks to Refactored’s adaptable experts, InteliSecure was able to revitalize its brand and create an engaging yet cost-effective digital marketing strategy. In the first six weeks of our focused digital marketing efforts, SQL conversions increased by 26,000% while total costs and sales effort decreased by 60% and 71%, respectively. Additional MQL follow-up indicated a further 19% boost in SQL success rate.
2020 Fourteeners Silver Award: Brand and Digital Launch
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