A Timeworn Website
For over 50 years, the Petersen Asphalt Research Conference (PARC) has been bringing together top researchers, highway officials, suppliers, producers, and other industry top minds who are working to advance the specification and performance of asphalt/bitumen. As with many time-honored fellowships, PARC’s existing website was beginning to show its age. Though functional, the site left much to be desired in readability, speed, and back-end efficiency. Core activities like abstract submissions, sponsorship coordination, and event registration were cumbersome for conference administrators.