Design
Establish an immediate connection by marrying elegant visuals with an intuitive, responsive user experience.
Cyteir Therapeutics | Branding | Messaging
Modernizing Branding & Messaging
Professional design propels momentum.
Design is about more than splash. It’s more complex than choosing the right colors. And it’s definitely not one-sided.
Design makes your story compelling. It sets the tone and elevates the value of your brand. It creates an emotional connection to your ideal customers. And it’s critical for providing a positive experience—and facilitating a smooth buying journey.
At Refactored, we know that a truly integrated design isn’t available in a cookie-cutter template. That’s why we approach design with a multifaceted approach.
Talk to Us About Your VisionDesign with Impact, Elegance, and Efficiency
Customized services for a unique, integrated design.
Brand Design
Set a tone and style that are undeniably yours.
Mood boards and imagery
Icon sets
Web page design
Collateral design
Packaging design
Website Design
Simplify wayfinding, encourage exploration, and foster conversions.
User interface design
User experience design
Responsive design
Wireframing and prototyping
Graphic Design
Enhance understanding with visuals that tell the story.
Illustrations
Graphic elements
Animations
Ad and social media graphics
An Integrated Design Approach: Form Meets Function
Our teams make complex interactions understandable—at a glance.
Exceptional design benefits your teams just as much as your site visitors. You need an artistic eye. Plus the expertise to unify user experience, page functionality, calls to action, and forms. Plus seamless behind-the-scenes integrations with your key business applications. We have the experience to bring it all together.
Consultation and Site Auditing
Start with an understanding of what's working, what's not, and what's possible, guided by our discerning experts.
Competitor and Market Analysis
We take the time to understand your market positioning and explore ways to differentiate your brand from the competition.
Technical and UX Design Strategy
Build form and function with detailed user journey mapping, wireframing, and prototyping.
Design Concepting and Creation
Transform your brand's value into visual design that connect emotionally and capture your audience's imagination.
Design Standards Documentation
Ensure brand integrity and consistency across channels and departments with pragmatic, usable brand documentation.
Design Implementation
Our dedicated technical and visual design teams come together to provide a seamless user experience.
Great Design Makes Complex Stories Accessible
A single glance can convey multiple layers of meaning.
When you have a complex, technical product or service, it’s critical that you can communicate clearly—without “dumbing down” your nuanced offering. Great design captures attention, simplifies storytelling, and elevates understanding.
First impression
A well-designed site is fast, responsive, and highly functional, so search engines surface your information more often. And when visitors land on your site, they immediately understand that they have come to the right place.
Deeper engagement
Visitors immediately connect to the vibe of your site. They can quickly find what they’re looking for—and follow an easy-to-navigate path to deeper understanding of your offerings.
Qualified conversions
When visitors are able to self-educate and get the answers they need, they are more likely to convert—and they’ll be more ready to buy when they do.
“We needed a compelling, intuitive online presence to highlight our competitive advantages and help growers, agronomists, and distributors find solutions quickly. Now we can mitigate ROI concerns in the earliest stages of the buying journey, our customers can immediately see how boron fertilization can help them increase profits, and our distributors have a handy way to help growers see the value of refined boron supplementation.”
—John Brown, Global Communications Manager, Rio Tinto/U.S. Borax
How We Do Design: Seeing the Full Picture
At Refactored, we know your website and brand designs are not superficial. They carry the weight of representing your unique value. When you work us, you get the attention of a dedicated team to pull together all the details—and create an elegant design that represents your brand perfectly.
Discovery and alignment
First, we do a deep dive to get to know you by:
Analyzing your existing site and customer journey
Evaluating your existing design, colors, and brand elements
Talking to your stakeholders to align with your vision
Strategy and concepting
We produce tangible assets and ensure transparency with:
Design curation/mural boards
Stakeholder reviews
Customer journey mapping
Wireframes and prototyping
Delivery and implementation
We help your team bring your new design to life with:
Documented design standards
Style guides
Templates and design file packages
Web design implementation
Collateral layout and production
“The wireframes Refactored built were an essential part of helping our stakeholders visualize the functionality of the site. The design and user experience has been incredibly enhanced, which resulted in a 16% increase in site traffic by our parents, students, and professionals alike.”
— Melanie Mosley, CEO at Light Dynamics (Project lead for NSBE)
Where Do We Start?
We love helping B2B and member-based organizations bring their stories to life.
And we’d love to hear from you and learn about your needs and goals.
Tell Us About Your Project