Establish an immediate connection by marrying elegant visuals with an intuitive, responsive user experience.

Professional design propels momentum.

Design is about more than splash. It’s more complex than choosing the right colors. And it’s definitely not one-sided.

Design makes your story compelling. It sets the tone and elevates the value of your brand. It creates an emotional connection to your ideal customers. And it’s critical for providing a positive experience—and facilitating a smooth buying journey.

At Refactored, we know that a truly integrated design isn’t available in a cookie-cutter template. That’s why we approach design with a multifaceted approach.

Talk to Us About Your Vision

Design with Impact, Elegance, and Efficiency

Customized services for a unique, integrated design.

Brand Design

Set a tone and style that are undeniably yours.

  • Mood boards and imagery

  • Icon sets

  • Web page design

  • Collateral design

  • Packaging design

Website Design

Simplify wayfinding, encourage exploration, and foster conversions.

  • User interface design

  • User experience design

  • Responsive design

  • Wireframing and prototyping

Graphic Design

Enhance understanding with visuals that tell the story.

  • Illustrations

  • Graphic elements

  • Animations

  • Ad and social media graphics


An Integrated Design Approach: Form Meets Function

Our teams make complex interactions understandable—at a glance.

Exceptional design benefits your teams just as much as your site visitors. You need an artistic eye. Plus the expertise to unify user experience, page functionality, calls to action, and forms. Plus seamless behind-the-scenes integrations with your key business applications. We have the experience to bring it all together.

Consultation and Site Auditing
Start with an understanding of what's working, what's not, and what's possible, guided by our discerning experts.
Competitor and Market Analysis
We take the time to understand your market positioning and explore ways to differentiate your brand from the competition.
Technical and UX Design Strategy
Build form and function with detailed user journey mapping, wireframing, and prototyping.
Design Concepting and Creation
Transform your brand's value into visual design that connect emotionally and capture your audience's imagination.
Design Standards Documentation
Ensure brand integrity and consistency across channels and departments with pragmatic, usable brand documentation.
Design Implementation
Our dedicated technical and visual design teams come together to provide a seamless user experience.

Great Design Makes Complex Stories Accessible

A single glance can convey multiple layers of meaning.

When you have a complex, technical product or service, it’s critical that you can communicate clearly—without “dumbing down” your nuanced offering. Great design captures attention, simplifies storytelling, and elevates understanding.

First impression

A well-designed site is fast, responsive, and highly functional, so search engines surface your information more often. And when visitors land on your site, they immediately understand that they have come to the right place.

Deeper engagement

Visitors immediately connect to the vibe of your site. They can quickly find what they’re looking for—and follow an easy-to-navigate path to deeper understanding of your offerings.

Qualified conversions

When visitors are able to self-educate and get the answers they need, they are more likely to convert—and they’ll be more ready to buy when they do.

“We needed a compelling, intuitive online presence to highlight our competitive advantages and help growers, agronomists, and distributors find solutions quickly. Now we can mitigate ROI concerns in the earliest stages of the buying journey, our customers can immediately see how boron fertilization can help them increase profits, and our distributors have a handy way to help growers see the value of refined boron supplementation.”

—John Brown, Global Communications Manager, Rio Tinto/U.S. Borax

How We Do Design: Seeing the Full Picture

At Refactored, we know your website and brand designs are not superficial. They carry the weight of representing your unique value. When you work us, you get the attention of a dedicated team to pull together all the details—and create an elegant design that represents your brand perfectly.

Discovery and alignment

First, we do a deep dive to get to know you by:

  • Analyzing your existing site and customer journey

  • Evaluating your existing design, colors, and brand elements

  • Talking to your stakeholders to align with your vision

Strategy and concepting

We produce tangible assets and ensure transparency with:

  • Design curation/mural boards

  • Stakeholder reviews

  • Customer journey mapping

  • Wireframes and prototyping

Delivery and implementation

We help your team bring your new design to life with:

  • Documented design standards

  • Style guides

  • Templates and design file packages

  • Web design implementation

  • Collateral layout and production

“The wireframes Refactored built were an essential part of helping our stakeholders visualize the functionality of the site. The design and user experience has been incredibly enhanced, which resulted in a 16% increase in site traffic by our parents, students, and professionals alike.”

— Melanie Mosley, CEO at Light Dynamics (Project lead for NSBE)

Where Do We Start?

We love helping B2B and member-based organizations bring their stories to life.

And we’d love to hear from you and learn about your needs and goals.

Tell Us About Your Project