Refactored Marketing Strategy Blog

Silver and Gold: Refactored Wins 6 BMA Gold Key Awards

Refactored and BMA Colorado honored our clients InfinityQS, Rio Tinto Borates, and DataVerify at the 2018 Gold Key Gala.

Published May 7, 2018 Rob Bean 5 minute read

Risky Business: Why Businesses Have Put Off GDPR Prep (and Why You Really Should Do It)

If your company is among those that have put off preparing for GDPR compliance, you aren’t alone. Any number of rationalizations are behind the inertia on this issue. But compliance is important—and may actually be good for your company’s bottom line.

Published April 4, 2018 Rob Bean 5 minute read

Building a Channel Sales Program? 2 Questions You Must Answer

Regardless of the products and services you offer, you need to know the answers to these questions before you even start building your channel partner program.

Published March 30, 2018 Rob Bean 5 minute read

The Future of Sales Enablement: 2018 Benchmark Survey Results

Ensuring that sales and marketing are aligned and working together to drive revenue is essential. Companies that do it well, thrive. If you have questions about sales enablement, we have answers.

Published March 28, 2018 Rob Bean 5 minute read

Puttin’ on the Ritz: Mark Your Calendar for the BMA/AMA Gold Key Speakeasy

Refactored pulls out the stops as the title sponsor of Denver’s biggest marketing networking event of the year - the swanky 1920s-themed Gold Key Gala.

Published March 26, 2018 Rob Bean 5 minute read

Sales Enablement Benchmark Survey: Where Do You Stand?

Tight integration between marketing and sales can net faster sales and revenue growth for your company—a win for both teams! Take the Sales Enablement Benchmark survey from Refactored and BMA Colorado to see how well your teams are aligned.

Published January 30, 2018 Rob Bean 5 minute read

Make the Most of Marketing Metrics

Transforming data into actionable information is the beginning of wisdom—and an essential career booster—for marketing leaders. Learn four steps to accelerate your marketing performance program.

Published January 19, 2018 Rob Bean 5 minute read

Refactored Supports BMA Colorado as a Gold Partner

Marketers everywhere rely on the ability to connect with and learn from our peers and colleagues Refactored looks forward to an active partnership that supports the mission of BMA Colorado to provide marketers with access to valuable, practical marketing education.

Published January 5, 2018 Rob Bean 5 minute read

3 Ways to Focus Your 2018 Vision

Are you feeling slightly perplexed about where to place your energy in the new year, how to rebuild momentum and a strong cadence, and how to define new marketing goals for your organization? When building out your 2018 goals, divide the list into three areas of focus: practical needs, aspirational ideas, and transformative plays that will take your organization new places. Read on to discover thought-provoking questions to ask yourself and your team.

Published December 17, 2017 Rob Bean 5 minute read

What’s Missing from Your 2018 Marketing Plan?

Few things in marketing are truly certain. But one emerging truth is that if you align your marketing and sales teams, everyone gets better results. Here’s how to start making the connection.

Published December 13, 2017 Rob Bean 5 minute read

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