Unforgettable Branding & Messaging

Differentiate your organization’s identity with a consistent, unified expression of your unique value.

Image showing brand standards guide for our client, Cyteir

Your brand is the expression of your identity.

True alignment of your organization’s purpose, story, and value is a superpower. When branding works, it compels and captivates your audience. It welcomes them into your story. It’s the powerful motivator for action and conversion—and the driver of momentum throughout the customer lifecycle.

But sometimes, you’re too close to your brand to see it clearly. Refactored’s experienced strategists have the fresh perspective you need.

Start a Project

Brand Development: From Scratch or Refresh

Launching a new brand, project, or division? Re-imagining your existing brand?

Establish a unique and differentiated position in the market, making it easier for your ideal customers to identify and choose your brand.

Images showing elements from a brand standards guide for our client InfinityQS

Brand Standards

Create a unified, consistent, recognizable brand identity across touch points to increase brand awareness and recognition.

  • Site and brand audit

  • Logos and imagery

  • Visual design and collateral

  • Iconography

  • Social templates

  • Style and brand guides

View the InfinityQS Case Study
Image showing a report detailing persona research for the National Society of Black Engineers

Company and Product Messaging

Build a shared language that communicates your brand's value, differentiators, and benefits to build trust, increase sales, and cement customer loyalty.

  • Customer interviews and surveys

  • Stakeholder and SME interviews

  • Persona development

  • Messaging documentation

  • Brand positioning

View the NSBE Case Study
quote marks

Communicate Your True Value

“A crucial aspect of our marketing evolution was to fully articulate the unique value of our solutions. We needed to understand why customers should—and ideally would—buy from us rather than one of our competitors. Otherwise, how would we be able to help prospects come to that same conclusion? By centering on the customer in this way, we were able to focus our resources on reaching the right audience, improving the likelihood of successful conversions.”

Greg Matranga
Vice President of Global Marketing, InfinityQS

Integrated Branding Reaches Across the Customer Experience

Tell a story that resonates with your ideal customers.

Refactored’s senior account strategists, copywriters, and designers align with you to craft a meaningful brand identity, leveraging powerful messaging and visuals that will support your customers throughout their buying journey.

Elevate your brand to spark stronger customer relationships.

When you’re ready to craft a brand identity that will resonate with your customers, get experienced guidance from Refactored.

Tell Us About Your Project