What We Do
Find solutions custom tailored to reduce your stress, lighten your load—and genuinely solve your problems.
Our Approach
We believe in building long-lasting partnerships that lighten your load, surmount obstacles, and achieve critical business objectives. Our solutions are always tailored to solve your specific problems—and strategically integrated to support your team and processes.
Custom Marketing Solutions
Solve your biggest challenges.
What’s the Best Marketing Approach for Complex B2B Organizations?
A smart, customer-focused marketing strategy can help you hit your business goals while giving you peace of mind.
Refactored’s team of experts help you develop integrated solutions that work seamlessly together to enable you to meet the unique needs of your business and your customers.
We collaborate with you to develop targeted tactics that produce results that matter—and maintain momentum.
Read the Ebook
“By transforming our approach to marketing, we were able to achieve our goals more quickly than I could have hoped. Refactored’s breadth of capabilities and depth of expertise enabled them to bridge our customers’ needs with our creative vision—and enabled InfinityQS to implement an integrated strategy across multiple channels. I can think of no one better to help me realize this marketing evolution than the team at Refactored.”
—Greg Matranga, Vice President of Global Marketing, InfinityQS
Where Does Marketing Momentum Start?
Our process helps you realize a greater vision—and experience tangible results.
First things first
Before we recommend a path to improvement, we take the time to understand your:
Company - goals, objectives, challenges, opportunities
Customers - needs, pains, buying attributes, ambitions
Digital marketing maturity - current state, gaps, path forward
Outcome: Through a collaborative and consultative start, we can recommend solutions that are most likely to help you meet your objectives.
What Is Digital Marketing Maturity—and Why Does It Matter?
Are you able to deliver—
the right messages and information
to the right people
at the right time in their journey
wherever they are?
If you answered yes, you’ve achieved digital marketing maturity (DMM).
If you’re looking for a roadmap to DMM—that’s where we can help.
At startup:
During our discovery and onboarding with you, we:
Determine your day-one areas of pain and need
Uncover which areas of marketing maturity truly impact your business
Develop a baseline maturity score (balancing important versus less-important criteria)
Prioritize recommendations and efforts based on this discovery
Ongoing optimization:
Over the course of your lifecycle with Refactored, we:
Periodically track progress against your baseline scores and business goals
Periodically review and update our original assessment of important and less-important criteria
Recommend new strategies and prioritize efforts to ensure we are working on initiatives that positively impact your business
B2B Complexity—Solved
We’re here to help you handle your most complicated B2B marketing challenges.
Identifying the right audience
Understanding the demographics, pain points, and decision-making process of the target audience is essential for effective B2B marketing.
Creating compelling content
B2B buyers are more informed and have higher expectations for the quality and relevance of the content they consume.
Building trust and credibility
B2B buyers are more skeptical and require more persuasion before making a purchase.
Demonstrating ROI
B2B buyers often have to justify their purchase to their superiors, so it's important to be able to demonstrate a tangible return on investment.
Managing and measuring the sales funnel
B2B buying cycles are longer and more complex, making it difficult to measure the effectiveness of marketing efforts.
Managing and nurturing leads
B2B buyers are more likely to research and compare multiple options before making a purchase, so you need a system in place to manage and nurture leads effectively.
Where Do We Start?
We love helping B2B and member-based organizations bring their stories to life.
And we’d love to hear from you and learn about your needs and goals.
Tell Us About Your Project