As a known leader in association management software (AMS), Protech mastered in-person events but didn’t offer enough compelling content online to convert decision makers evaluating AMS solutions. Like many small marketing teams, Protech lacked the bandwidth to consistently create quality content. They needed a content creation partner that could maintain marketing momentum to engage stakeholders, focus on buyer needs, and support a modernized go-to-market approach.
Managed Content Services
Research & Messaging
Content Development and Writing
Protech knew it needed to improve its content volume and depth. They partnered with Refactored to establish a quarterly managed content services program filled with informative, thought-provoking content. Program content addressed the pains of transitioning to a new AMS, while showcasing the company’s deep experience and understanding of the industry. By consistently producing SEO-optimized top and mid-funnel content, Refactored ensured content had maximum impact.
The managed content services program provides increased exposure that results in more brand trust, engagement, lead generation, product education, and new sales opportunities. Beyond regular content creation, Refactored worked with key stakeholders to better understand Protech’s go-to-market strategy, solutions, and more. This foundational work is key to identifying content gaps, developing a long-term strategy, and producing product and industry-specific marketing collateral.
“As a small marketing team we’re constantly being pulled in multiple directions. From sales needs to event support and PR, we have a lot on our plate. What we needed from an agency was the additional horsepower to drive our key initiatives forward. Consistency, quality, and delivery were top on our priority list and Refactored has come in with everything we needed plus insights driven from a customer-centric perspective.“
— Liz Palm, Marketing Director, Protech Associates
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