Rio Tinto and U.S. Borax

Differentiation Brings Brand Stories to Life

Rio Tinto needed differentiation in a price-led commodity market.

Rio Tinto has a 150-year history of research-based innovation paired with expertise that provides meaningful value to global agricultural, industrial, and manufacturing customers. In a highly competitive commodities marketplace, they needed to leverage their value stories effectively across all their business units in support of sales and customer retention.

We began their brand transformation with a customer-centric agriculture microsite for U.S. Borax. We created a high-value resource for customers, distributors, and sales teams, featuring interactive tools, searchable resources, and access to product and application documentation—in multiple languages.

Since then, we’ve continued to bring life to the information that’s vital to their customers with content development, user experience advancements, and creative and technical support for multiple properties including:

  • U.S. Borax corporate website

  • U.S. Borax agriculture site

  • Rio Tinto lithium microsite

  • Rio Tinto responsible aluminum—the START program

In addition, we continually elevate the added value of their knowledgeable product experts, technical support, quality standards, and product stewardship.

Rio Tinto relies on our steady guidance to support their ongoing evolution—giving industrial customers tangible reasons to choose them over the competition.


  • Best Rebrand of a Digital Property

  • Best Website

  • Best Apps, Tools, and Demos


  • 2019 Silver : Transform Award

  • 2019 Silver: Fourteener Award (BMA)

  • 2018 Gold: Gold Key Award (BMA)


  • Brand

  • Marketing Strategy

  • Website Design & Development

  • SEO

  • Content Creation

  • Blogging

  • Video

  • Sales Enablement

  • Icons & Illustrations

  • Lead Generation

“The websites Refactored has developed for us make it faster for prospects to find product information and evaluate the best product for their application. And existing customers can more easily find direct contacts when questions arise.”

— Lizzie Kostielney, Principal Advisor, Digital Marketing, Rio Tinto

Where Do We Start?

We love helping B2B and member-based organizations bring their stories to life.

And we’d love to hear from you and learn about your needs and goals.

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