Paid Media for Lead Generation

Reach your target audience through demand and lead generation programs that inform, engage, and convert.

Better-Qualified Lead Generation with Targeted Paid Media

For B2B marketing teams, paid media programs are a constant push-and-pull as you strive to generate leads and demonstrate value while keeping a tight rein on spend.

At Refactored, we help you meet those competing objectives by crafting custom, results-oriented programs that deliver relevant, targeted messages to the right people—right where they are.

Proven Tactics, Turnkey Programs—Delivered Campaign-Ready

  • Sponsored content

  • Pay-per-click (PPC)

  • Display

  • Message Ads

  • Social media marketing

  • Social remarketing

  • Google search

  • Google & Bing remarketing

Start a Project

Coordinated Paid Media Programs for Omnichannel Lead Gen

Reach customers where they are with consistent, relevant messages.

Lean on a digital marketing agency to relieve the burden on your internal teams and keep your lead generation initiatives humming.

Run Ongoing Campaigns, Seasonal Initiatives, and Timely Promotions

Boost your brand and sales with strategic paid digital media and ad programs, skillfully executed and consistently monitored.

Nurture Leads with Appropriate, Meaningful Content

Build trust and conversions with relevant, high-value content that leads prospects through the steps of their buying journey.

Fill Your Pipeline with Sales-Ready Leads

Make lead quality the priority with thoughtful, strategic targeting that increases conversions for your most valuable prospects.

Demonstrate Marketing Value and ROI

Get transparent tracking, analysis, and reporting on your paid digital programs to validate your impact on revenue and secure executive support.

Proven Process, Measurable Results

Our cross-disciplinary process ensures you get high-performing lead generation campaigns—proactively managed from strategy to execution.


We start with an audit of existing campaigns, past performance, account settings, audiences, campaign structure and tracking, ad formats, messaging, landing pages, and keywords.


We dive into your market, buyer journey, and sales model to create a highly targeted approach, so you reach the right customer with the right message.


Our professionals produce campaign themes and ad copy with expertly designed creative that engages and converts qualified leads.

Execution and Optimization

From the moment of launch, we keep a close eye on performance, continually monitoring and adjusting to optimize ROI. With tracking data in hand, we provide recommendations for ongoing campaign and budget planning.

Greg Matranga

“With this effort, our #1 priority was to build a world-class, global lead-generation strategy; content and messaging that persuaded; and the mechanical underpinnings to help drive sales success over time. Refactored’s comprehensive marketing approach has brought us new prospects…and helped us to communicate the right buying story while converting prospects to actions that drive business for InfinityQS.”

— Greg Matranga, Vice President of Global Marketing, InfinityQS

Get Strategic with Paid Media

Talk to our experts and get the help you need to demonstrate meaningful business value with your paid programs.

Talk to Us About Your Lead-Gen Requirements