Persona Development & Messaging


A Clear Vision

We began by facilitating a workshop with Enbala’s marketing and executive teams to develop the company’s internal story. Next, we conducted customer interviews and created customer persona profiles to better understand the needs of Enbala’s audience. Next, Refactored evaluated the company’s existing messaging and visual branding against these profiles. We determined that the existing mark and tagline seemed more applicable to a power provider—an issue that Enbala determined to rectify.




Preparing for Launch

Thanks to Refactored's market insight and strategy, the College of Agricultural Sciences acquired the information and language they needed to begin outreach to the first cohort of students, stakeholders, and industry professionals who will be part of this collaborative degree program. Refactored's outside perspective was crucial in creating the conditions for a successful launch of this unique educational opportunity.

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Where Do We Start?

We love helping B2B and Associations bring their stories to life.

And we’d love to hear from you and learn about your needs and goals.

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