When InteliSecure needed to go digital, Refactored delivered a dual-track program.
InteliSecure was ready to expand into a broader market, but their high-touch sales methods would not scale effectively. They needed to move to a digital model.
Refactored helped streamline their transition by tackling two initiatives at the same time. In under four months, we modernized their brand and built a digital marketing framework by providing:
A full brand redesign
Foundational blogs and content assets
Complete digital and content strategy
An initial brand campaign to introduce InteliSecure to their new target market
Over the next two years, InteliSecure relied on Refactored’s partnership and strategy direction to increase brand visibility, extend their thought leadership and webinar outreach, and provide data-driven recommendations to optimize their ongoing digital efforts.
Through this trusted partnership, we helped them to gain traction, have better conversations with their targeted customers, and support additional solution and product launches. On the strength of their new digital presence, they were acquired by Proofpoint in January of 2021.
Brand & product messaging
Website design & development
Icons & illustration
Digital & sales collateral
2020 Fourteeners Silver Award
Brand & Digital Launch
“We were jumping into the digital marketing space from scratch, and we knew we needed a partner who was knowledgeable; someone we could trust to make realistic recommendations and help us make sound, cost-effective choices; and someone who would be truly invested in our success. Refactored helped us to define a path to our goal. The strategic marketing plan helped us set a clear expectation for how we’d be using our allocated funds, and parallel workflows provided deliverables to show progress along the way.”
— Ed Powers, Vice President of Client Success, InteliSecure