Strategic Brand Support and Digital Transformation

When InteliSecure needed to go digital, Refactored delivered a dual-track program.

InteliSecure was ready to expand into a broader market, but their high-touch sales methods would not scale effectively. They needed to move to a digital model.

Refactored helped streamline their transition by tackling two initiatives at the same time. In under four months, we modernized their brand and built a digital marketing framework by providing:

• A full brand redesign

• Foundational blogs and content assets

• Complete digital and content strategy

• An initial brand campaign to introduce InteliSecure to their new target market

Over the next two years, InteliSecure relied on Refactored’s partnership and strategy direction to increase brand visibility, extend their thought leadership and webinar outreach, and provide data-driven recommendations to optimize their ongoing digital efforts.

Through this trusted partnership, we helped them to gain traction, have better conversations with their targeted customers, and support additional solution and product launches. On the strength of their new digital presence, they were acquired by Proofpoint in January of 2021.