Building Unity Across Integrated Brands


Unifying Autonomous Teams

Lynxx Networks is an integrated communications, technology, and electrical service provider that connects people through modern, secure, and reliable networks. Intentionally focused on a specific local region, they bring a community focus and relationship-based interactions to effectively compete with national providers.

Key to their success is their end-to-end, integrated internet, voice, streaming, IT, electrical, and cabling solutions for businesses and residential customers. To make these services seamless, Lynxx brings together leading providers in each of their specialty areas. Lynxx Networks provides the efficiencies of a parent company while empowering specialized teams to run their divisions autonomously.

Now, they needed a centralized marketing and messaging resource to enable their teams to present their capabilities as a single provider of choice.



Brand Messaging

Company, Product & Industry Messaging

Logo Refresh

Brand Guidelines

Service Offerings

Competitive Research



Sales & Marketing Alignment


Distinct Value, Integrated Solutions

Lynxx Networks brings together three partner organizations. The Lynxx parent company provides business IT solutions, voice, and internet. Bahr Electric provides electrical and cabling infrastructure. And 3RT provides comprehensive IT managed services.

To enable unified yet distinct messaging across the partner organizations, the Refactored team conducted detailed stakeholder interviews, gaining rich insights—in particular from executives, SMEs and sales teams who touch the lives of their customers directly, every day.

From the data and insights we gathered, we crafted a comprehensive messaging document. The combined resource provides:

  • Top-level messaging and core messaging for each specialty organization

  • Market insights and competitor positioning

  • Detailed audience personas

  • Value and benefits statements

  • Key talking points for each service


A Hands-On Resource

It’s hard to overstate the value of the messaging documentation we delivered. Immediately, teams from across the company began using it for internal training of new employees and to create consistent messages across websites, ads, and sales presentations.

Even better, each team now has detailed information and messages about the other businesses, empowering cross-selling and a deeper, more integrated partnership.

And most important, business and residential customers get seamless, fluid, connected capabilities presentation across the companies.

Where Do We Start?

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