Unifying Autonomous Teams
Lynxx Networks is an integrated communications, technology, and electrical service provider that connects people through modern, secure, and reliable networks. Intentionally focused on a specific local region, they bring a community focus and relationship-based interactions to effectively compete with national providers.
Key to their success is their end-to-end, integrated internet, voice, streaming, IT, electrical, and cabling solutions for businesses and residential customers. To make these services seamless, Lynxx brings together leading providers in each of their specialty areas. Lynxx Networks provides the efficiencies of a parent company while empowering specialized teams to run their divisions autonomously.
Now, they needed a centralized marketing and messaging resource to enable their teams to present their capabilities as a single provider of choice.
Company, Product & Industry Messaging
Sales & Marketing Alignment
A Hands-On Resource
It’s hard to overstate the value of the messaging documentation we delivered. Immediately, teams from across the company began using it for internal training of new employees and to create consistent messages across websites, ads, and sales presentations.
Even better, each team now has detailed information and messages about the other businesses, empowering cross-selling and a deeper, more integrated partnership.
And most important, business and residential customers get seamless, fluid, connected capabilities presentation across the companies.