Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards


Update May 31, 2019: Refactored is pleased to announce that our client InfinityQS has been named the Winner of the 2019 B2 Award for Search Advertising (SEM or SEO).

U.S. Borax (part of Rio Tinto) was also recognized as a Finalist in the prestigious B2 Awards.

This is the third year in a row that Refactored and InfinityQS have been recognized in the B2 Awards, an annual competition produced by the Association of National Advertisers (ANA) to honor the top-performing business-to-business marketers nationwide. 

The B2 Awards are distinct in their focus on requiring demonstrable results for the projects submitted. Both InfinityQS and U.S. Borax have devoted resources and implemented innovative approaches to their marketing efforts in order to support ambitious business goals. As a result, both companies have enjoyed significant uplift from their efforts.

“We’re so proud of the performance that these digital programs have achieved for our clients. We work hard to help marketing organizations realize measurable results, drive greater awareness for their brands, and grow revenue – and both of these initiatives have contributed to meeting those goals.” –Rob Bean, Partner

The Projects That Stand Out


Category Winner: Search Advertising (SEM or SEO)

Submission: Building Powerful Organic Site Gravity with SEO

We worked with InfinityQS on this SEO uplift to expand its existing content with high-value, highly relevant educational content. The project added 248 keywords across the site, generated a 366% increase in organic sessions, and boosted time on page by over 4 minutes. Read about how it worked.

U.S. Borax (Rio Tinto)

Category Finalist: Web Presence

Submission: Website Rebranding with a Purpose

U.S. Borax has been recognized for the full rebrand of its corporate website, which does a remarkable job of turning complex scientific and industrial information into a meaningful story that helps customers and the public understand the value that the company provides. Site users seem to agree, as pageviews are up 38%, the bounce rate is down 15%, and overall product page engagement has risen 2,062%. Read about the site’s transformation.

The winners in each category will be announced on May 29 at the 2019 B2 Awards Gala. The full list of finalists is now accessible on B2Awards.com.

Looking for Results That Make a Difference?

Contact Refactored and let us show you what’s possible.