Strong sales and marketing alignment is a requirement for driving a healthy revenue stream.
Content creation is a core area that’s ripe for improved collaboration.
The ebook Building Content for the Buyer’s Journey provides a template for bringing your marketing and sales teams together to:
Develop a shared understanding of your customers and their learning preferences
Identify opportunities to enhance the assets your sales team uses to nurture and close sales
Create a visual map of content by persona and demand type at each buyer’s journey stage
Download the ebook and start mapping the compelling, high-value content you need to connect with prospects and customers—and help your teams drive more revenue.