Building Content for

the Buyer's Journey

A healthy revenue stream starts with education of prospects before and during sales interactions. Use this sales/marketing alignment guide and content map template to create high-value content that guides prospects through the buyer’s journey.

Strong sales and marketing alignment is a requirement for driving a healthy revenue stream.

Content creation is a core area that’s ripe for improved collaboration.

The ebook Building Content for the Buyer’s Journey provides a template for bringing your marketing and sales teams together to:

  • Develop a shared understanding of your customers and their learning preferences

  • Identify opportunities to enhance the assets your sales team uses to nurture and close sales

  • Create a visual map of content by persona and demand type at each buyer’s journey stage

Download the ebook and start mapping the compelling, high-value content you need to connect with prospects and customers—and help your teams drive more revenue.

Download Your Free Ebook

Refactored is a nationally recognized leader in developing and deploying effective B2B marketing solutions.

"Knowing what specific buyers prefer to learn from your company—and how they prefer to consume that information—is critical and unique to your company.”

—Rob Bean, Partner & Marketing Strategist, Refactored