Discovery & Roadmap
Whether you’re an association that needs measured, incremental change or a global enterprise needing transformation at scale—start with a clear roadmap.
The Website Discovery & Roadmap program delivers a pragmatic, hands-on guide to ensure you:
Capture business objectives
Discover member/customer needs
Determine IT requirements
Assess your brand strength
Your dedicated consultant team gives you the assurance you need to drive your website project forward with confidence.
Your brand is so much more than a logo or a set of fonts and colors. It’s not just dynamic graphics or taglines either—it’s the alignment of purpose, story, and value. It connects with prospects and converts them into customers. But sometimes, you’re too close to your brand to see it clearly.
Refactored’s experienced strategists have the fresh perspective you need to:
Create a unique visual identity
Craft an effective message
Website IA/UX Design
Once you have a roadmap and a vibrant brand, building your new website can start to get exciting. But rebuilding it after you find problems with your user experience isn’t so fun. Now is the time to prototype your user experience. You’ll save time, money, and frustration.
Your experienced IA/UX guides will lead you in:
Revising your sitemap
Modeling your content structure
Organizing your site flow and function with detailed wireframes
Website Content Strategy
For a modern website, content strategy is a data-driven effort that integrates technical performance, buyer journey knowledge, competitor research, keyword optimization, and content optimization—all focused on improving site traffic, supporting your marketing and sales initiatives, and increasing conversions.
Your consultant team will employ a holistic approach to:
Perform SEO research and audit your site
Create optimized content
Plan your content migration effort
Website Visual Design
A modern website design makes your story compelling. It sets the tone and elevates the value of your brand. It creates an emotional connection to your ideal customers. And it’s critical for providing a positive experience—and facilitating a smooth buying journey.
Your experienced strategists approach design with a multifaceted approach to:
Apply brand styling to your wireframes
Generate customized graphics and other visual devices
Acquire and create supporting imagery and graphics
Your creative services team unifies your brand experience to deliver emotional impact and powerful connection.
In the development phase, you need to make sure your tools and teams work well together; your systems, accounts, data, and content are protected; and your technologies can adapt with your business needs.
In this phase, your experienced web development specialists will:
Configure the content management solution
Build website sections and pages
Develop site features and integrate third-party solutions
Migrate content and data
Training & Delivery
Our developers build your project using the latest and most effective technologies (such as a headless content management system), integrate your marketing and back-office systems, and implement your site with industry best practices—all in an environment where our teams can collaborate and create together.
In this phase, your senior technical solutions team will:
Empower your editorial teams to manage your content, assets, and processes
Deploy the final build to a modern website infrastructure
Your technical development team customizes your systems and tools to ensure efficiency and control for your teams.
When you partner with Refactored, you get more than a pre-defined bundle of services. We’re here to work with your teams on the challenges you face now—and we’ll help you stay ahead of what’s coming next.
Our dedicated strategists are here to support you by:
Optimizing SEO rankings
Delivering robust content programs
Optimizing onsite conversions
Monitoring site health and maintaining core system
What Our Clients Have to Say
“Refactored has been able to do more for us in 2 months than our other partners were able to do in a year. Their pragmatic approach, responsiveness to our requests, and guidance on marketing strategy has made them an invaluable resource for Investments & Wealth Institute.”
Director of Business Application Solutions, Investments & Wealth Institute