Phenomenal People, Proven Process, Exceptional Results

Our senior-level people are the professional guides you need to align stakeholder needs, sustain project momentum, and ensure a high-value, high-quality modern website.
Our holistic process fosters openness, captures insights, and produces clarity at every phase of your website project.
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Discovery & Roadmap

Whether you’re an association that needs measured, incremental change or a global enterprise needing transformation at scale—start with a clear roadmap.

The Website Discovery & Roadmap program delivers a pragmatic, hands-on guide to ensure you:

  • Capture business objectives

  • Discover member/customer needs

  • Determine IT requirements

  • Assess your brand strength

Learn More About Our Discovery ProcessDownload Our Discovery & Roadmap Brief

Your dedicated consultant team gives you the assurance you need to drive your website project forward with confidence.

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Branding & Messaging

Your brand is so much more than a logo or a set of fonts, colors, and taglines. It’s the alignment of purpose, story, and value. It distills a unified, cohesive message. It connects with prospects and converts them into customers.

But sometimes, you’re too close to your brand to see it clearly.

Refactored’s experienced strategists have the fresh perspective you need to:

  • Create a unique visual identity

  • Elevate your brand story

  • Craft an effective message

Discover Our Brand Services
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Website Content Strategy & Creation

For a modern website, content strategy is a data-driven effort that integrates technical performance, buyer journey knowledge, competitor research, keyword optimization, and content optimization.

Guided by your focused, unique messaging, this holistic strategy improves site traffic, supports your marketing and sales initiatives, and increases conversions.

Your consultant team will employ a holistic approach to:

  • Perform SEO research and audit your site

  • Create optimized content

  • Plan your content migration effort

Learn More About Content Strategy & Creation
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Website IA/UX Design

Once you have a roadmap and a vibrant brand, building your new website can start to get exciting. But rebuilding it after you find problems with your user experience isn’t so fun.

Now is the time to prototype your user experience. You’ll save time, money, and frustration.

Your experienced IA/UX guides will lead you in:

  • Revising your sitemap

  • Modeling your content structure

  • Organizing your site flow and function with detailed wireframes

Learn More About Website IA/UX Design
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Website Visual Design

A modern website design makes your story compelling. It sets the tone and elevates the value of your brand. It creates an emotional connection to your ideal customers. And it’s critical for providing a positive experience—and facilitating a smooth buying journey.

Your experienced strategists leverage a multifaceted design approach to:

  • Apply brand styling to your wireframes

  • Generate customized graphics and other visual devices

  • Acquire and create supporting imagery and graphics

Learn More About Visual Design

Your strategy and creative services team unifies your brand experience to deliver emotional impact and powerful connection.

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Website Development

In the development phase, you need to make sure your tools and teams work well together; your systems, accounts, data, and content are protected; and your technologies can adapt with your business needs.

In this phase, your experienced web development specialists will:

  • Configure the content management solution

  • Build website sections and pages

  • Develop site features and integrate third-party solutions

  • Migrate content and data

Learn About Our Development Practice
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Training & Delivery

Our developers build your project using the latest and most effective technologies (such as a headless content management system), integrate your marketing and back-office systems, and implement your site with industry best practices—all in an environment where our teams can collaborate and create together.

In this phase, your senior technical solutions team will:

  • Empower your editorial teams to manage your content, assets, and processes

  • Deploy the final build to a modern website infrastructure

Your technical development team customizes your systems and tools to ensure efficiency and control for your teams.

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Ongoing Support

When you partner with Refactored, you get more than a pre-defined bundle of services. We’re here to work with your teams on the challenges you face now—and we’ll help you stay ahead of what’s coming next.

Our dedicated strategists are here to support you by:

  • Optimizing SEO rankings

  • Delivering robust content programs

  • Optimizing onsite conversions

  • Monitoring site health and maintaining core systems

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What Our Clients Have to Say

“Refactored has been able to do more for us in 2 months than our other partners were able to do in a year. Their pragmatic approach, responsiveness to our requests, and guidance on marketing strategy has made them an invaluable resource for Investments & Wealth Institute.”

Jamie Lewis
Director of Business Application Solutions, Investments & Wealth Institute

Start the Process of Building Your Modern Website

We’re here to provide guidance, technical specifications, and best-practice suggestions to meet your unique requirements.

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