Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Get It Done: Your 2019 Marketing Resource Checklist

Get It Done: Your 2019 Marketing Resource Checklist

Now’s the time to set your marketing strategy and goals for the coming year. Use these checklists to figure out how to allocate resources across your marketing programs.

2019: Our Top 5 Tips for Outstanding Content

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Need a better approach to lead education? Take a look at how a long-view of content strategy can pay off in stronger sales, happier customers—and even some accolades.

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Enable your teams to search your content library in a way that supports sales, customer support, and ongoing marketing efforts.

Is ABM Right for You? Untangle Account-Based Marketing

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Let's Talk. We can help.