Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Use Kentico to Tap the Power of Personalization

Use Kentico to Tap the Power of Personalization

Account-based marketing (ABM) programs are time- and resource-intensive. Fortunately, today’s website technology offers advanced tools to dynamically support your efforts to connect and engage with targeted visitors.
 

Deliver Better Customer Engagement - Make it Personal

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.
 

How to Convert Customers in 3 Easy Steps

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.
 

The Biggest Missing Piece in Your Marketing Plan

The Biggest Missing Piece in Your Marketing Plan

Do you know what you’ll be writing and producing 3 weeks from now? Use these questions to discover what’s missing in your content strategy.
 

3 Ways to Align Your ABM and Content Marketing Strategies

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Rebranding: Is Your Brand Strategy Helping or Hurting?

Rebranding: Is Your Brand Strategy Helping or Hurting?

Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.

6 Keys to a Customer-Centric Website that Drives Business

6 Keys to a Customer-Centric Website that Drives Business

Learn the key elements your website needs to support customers in their journey to a purchase—and beyond.

The Power of Story: B2B Storytelling Brings Your Capabilities to Life

The Power of Story: B2B Storytelling Brings Your Capabilities to Life

Stories engage more of our brains than a list of facts can do. That’s why storytelling is such a powerful tool in your marketing arsenal.

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