Refactored Marketing Strategy Blog

Choosing a CMS │ Questions and Answers

Disruption in B2B marketing is a given. But some disruptions—such as choosing a new CMS—can create the opportunity to embrace adaptability as a strategic advantage. Learn how an agency partner can help you ask the right questions, understand your answers, and choose the best CMS for your needs.

Published January 29, 2023 Rob Bean 5 minute read

Become More Resilient With Integrated Content Marketing

What’s your plan to sustain content efforts when your team faces change or disruption this year? If you don’t have one, then your marketing results and progress on long-term goals may suffer. Discover how a managed content program can reduce stress and extend your team’s bandwidth.

Published January 6, 2023 Dawn Cyr 5 minute read

What’s Missing in Your Content Marketing Plan? Managed Content Services

B2B marketing depends on content to engage buyers throughout their journey. However, successful content marketing requires a strategic plan and consistent execution. Learn how a customer-centric approach—and an integrated, managed model—helps you ensure consistent content creation and better results.

Published December 6, 2022 Dawn Cyr 5 minute read

Improve your users’ experience: Use a headless CMS

Because people today consume content on multiple devices and in many formats, ensuring a great omnichannel experience is crucial. A headless CMS supports exceptional content delivery and management—providing a great experience for developers, marketers, and most importantly, your audience.

Published November 14, 2022 Kile Lindgren 5 minute read

How to Choose Marketing Technology Tools—A Beginner’s Guide

Searching for the right marketing technology is challenging. You need solutions that produce results, without busting your budget. Discover our proven approach to finding cost-effective MarTech that achieves your business goals.

Published November 11, 2022 Rob Bean 5 minute read

Choosing a Digital Marketing Agency: 8 Criteria for Ending the Start-and-Stop Project Cycle

When you work with an agency on one-off, siloed, short-term projects, you may get just what you ask for. But is it what you really need? Explore these criteria for selecting a marketing agency partner that will actually help you build momentum—and achieve your greater strategic goals.

Published October 25, 2022 Rob Bean 5 minute read

Google Analytics 4: Rethinking your data and reporting

If your company uses Google Analytics to track and understand your target audiences online, then you must prepare for the dramatic shift Google Analytics 4 (GA4) will bring to your data and reporting.

Published October 13, 2022 Matt Fiore 5 minute read

Starting from Scratch: How to Bring a Podcast to Life

Combining video and audio publishing extends the reach of a -built-from-scratch podcast. Teachers Talking Teaching is a video podcast created with the vision of celebrating and elevating teachers and teaching. Refactored provides technical expertise and marketing strategy to start this program and help it grow.

Published October 6, 2022 Rob Bean 5 minute read