Refactored Marketing Strategy Blog

6 Keys to a Customer-Centric Website that Drives Business

Learn the key elements your website needs to support customers in their journey to a purchase—and beyond.

Published August 14, 2018 Kile Lindgren 5 minute read

The Power of Story: B2B Storytelling Brings Your Capabilities to Life

Stories engage more of our brains than a list of facts can do. That’s why storytelling is such a powerful tool in your marketing arsenal.

Published August 2, 2018 Lisa Péré 5 minute read

Evolution Is Incremental: Choose the Changes You Need Now to Meet Your Future Goals

If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution.

Published July 30, 2018 Refactored 5 minute read

Rev up Your Content Marketing with Video

Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.

Published July 13, 2018 Lisa Péré 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.

Published July 9, 2018 Rob Bean 5 minute read

How to Connect with—and Win—Customers: Build Better Buyer Personas

To generate effective leads, you need to market to the right people at the right time. Do you know how to change your personas so that you can reach your best customers?

Published June 21, 2018 Lisa Péré 5 minute read

Strengthen Revenue and Customer Relationships with Localized Website Content

Localized website content is the key to strengthening web presence, growing customer engagement, and increasing sales for a client that operates a global enterprise.

Published June 13, 2018 Lisa Péré 5 minute read

Set Up for GDPR Success

The EU’s General Data Protection Regulation is in effect, and many companies are still scrambling to make sure they are in compliance. To avoid getting bogged down in GDPR details, be sure you have the tools and expertise you need to meet the law’s requirements.

Published May 30, 2018 Rob Bean 5 minute read

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

Published May 17, 2018 Dawn Cyr 5 minute read

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