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If demonstrating your return on marketing investment is always at the top of your list of challenges, your marketing peers can offer you some practical advice. Keep these tips in mind as you work to showcase marketing’s value in your own organization.
Creating an optimal customer experience requires marketing leadership—and relies on input and support from stakeholders across your organization as well as outside partners. Learn how modern marketing leaders are bringing together their teams to develop a cohesive experience at every touchpoint.
Marketing is all about change. Marketing leaders are those who change their mindset from keeping up with change to driving positive change in their organizations.
Refactored announces the launch of our new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take your career to the next level.
Disappointed with the return on marketing investment for a website refresh, campaign, or content marketing program? Read this before you pull the plug.
In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives.
With a laser focus on demonstrable business results, the B2 Awards have selected our client InfinityQS as a Winner and U.S. Borax as a Finalist in the 2019 competition.
Our clients InfinityQS and Rio Tinto were honored with two Silver, one Gold, and a Best of Show at Colorado’s premier marketing awards, presented by the state’s chapters of the Business Marketing Association and American Marketing Association.
Adopting a content personalization strategy can provide big benefits for your sales team—and not just because prospects want customized messages.
Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to drive organizational change, growth, and success.