Refactored Marketing Strategy Blog

Your Marketing Website Best Practices for 2019

Your website is your most important marketing tool. As you look at improvements—to selected pages or across the site—keep a customer-centered focus.

Published January 15, 2019 Matt Fiore 5 minute read

The Future of Content Management: How to Choose a CMS

Can your content management system (CMS) keep up with rapid technology changes and customer demands? Explore your options for website content management.

Published January 8, 2019 Rob Bean 10 minute read

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

Published December 12, 2018 Nick Bettis 5 minute read

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Published December 5, 2018 Nick Bettis 5 minute read

Get It Done: Your 2019 Marketing Resource Checklist

Now’s the time to set your marketing strategy and goals for the coming year. Use these checklists to figure out how to allocate resources across your marketing programs.

Published November 28, 2018 Rob Bean 10 minute read

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Published November 14, 2018 Dawn Cyr 5 minute read

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Need a better approach to lead education? Take a look at how a long-view of content strategy can pay off in stronger sales, happier customers—and even some accolades.

Published November 8, 2018 Refactored 5 minute read

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Enable your teams to search your content library in a way that supports sales, customer support, and ongoing marketing efforts.

Published November 7, 2018 Kile Lindgren 10 minute read

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Published November 2, 2018 Nick Bettis 5 minute read

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Published October 25, 2018 Dawn Cyr 5 minute read

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