Refactored Marketing Strategy Blog

Starting from Scratch: How to Bring a Podcast to Life

Combining video and audio publishing extends the reach of a -built-from-scratch podcast. Teachers Talking Teaching is a video podcast created with the vision of celebrating and elevating teachers and teaching. Refactored provides technical expertise and marketing strategy to start this program and help it grow.

Published October 6, 2022 Rob Bean 5 minute read

Google Analytics 4: Rethinking your data and reporting

If your company uses Google Analytics to track and understand your target audiences online, then you must prepare for the dramatic shift Google Analytics 4 (GA4) will bring to your data and reporting.

Published September 30, 2022 Matt Fiore 5 minute read

2 Trends All Member-Based Organizations Need to Know

Recent changes are elevating the importance of brand differentiation and a strong website for member-based organizations.

Published August 29, 2022 Rob Bean 5 minute read

Reverse Engineer Your Marketing Funnel to Boost Revenue

Every company struggles with driving momentum through the marketing funnel and realizing their ultimate goal: revenue.

Published August 2, 2022 Rob Bean 5 minute read

6 Traits of a Truly Customer-Centric Website

In the digital age, a website is like a front door—everyone has one. But whether your site converts visitors into customers is another matter. By many estimates, today’s B2B decision makers spend the first 60% of the buyer’s journey researching online.

Published July 22, 2022 Rob Bean 8 minute read

It’s Time to Transition to Google Analytics 4

Google is retiring Universal Analytics (UA) and transitioning to Google Analytics 4 (GA4). This is not an upgrade to the latest version of UA, it’s an entirely new system of tracking metrics that is more user and mobile focused. Read on to learn about the change, how to migrate to GA4, and how Refactored can support your transition.

Published June 16, 2022 Refactored 8 minute read

Digital Experience Management Is Not a Tool

If you want to improve the management of your customer digital experience, it's crucial to understand what Digital Experience Management (DXM) really is and what you may need from a platform to help you get the job done.

Published May 23, 2022 Rob Bean 8 minute read

How Brand Messaging Benefits Your Entire Company

Brand messaging frameworks are useful beyond marketing; they impact your entire organization, from customer-facing roles to C-suite. They provide your workforce with an identity, purpose, and the means of communicating your unique value to customers and prospects.

Published May 13, 2022 Refactored 5 minute read

How Brand Messaging Propels Momentum

Effective brand messaging aligns your entire company in identity and purpose, but how can it propel marketing and sales efforts? Learn how ways brand messaging will benefit your strategy and execution.

Published May 9, 2022 Refactored 5 minute read

Why You Need Brand Messaging

Developing effective brand messaging can unify your teams and enable consistent brand representation across all customer interactions. Learn how a brand messaging framework can help you understand your unique value—and accentuate it.

Published April 29, 2022 Refactored 5 minute read

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