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Marketing Leadership: Connect the Dots Between Marketing and Revenue

Marketing Leadership: Connect the Dots Between Marketing and Revenue

If demonstrating your return on marketing investment is always at the top of your list of challenges, your marketing peers can offer you some practical advice. Keep these tips in mind as you work to showcase marketing’s value in your own organization.

Published October 16, 2019 Rob Bean 10 minute read
Marketing Leadership: Coming Together to Create an Exceptional Customer Experience

Marketing Leadership: Coming Together to Create an Exceptional Customer Experience

Creating an optimal customer experience requires marketing leadership—and relies on input and support from stakeholders across your organization as well as outside partners. Learn how modern marketing leaders are bringing together their teams to develop a cohesive experience at every touchpoint.

Published October 10, 2019 Rob Bean 5 minute read
Marketing Leadership: Managing Change from the Inside Out

Marketing Leadership: Managing Change from the Inside Out

Marketing is all about change. Marketing leaders are those who change their mindset from keeping up with change to driving positive change in their organizations.

Published October 3, 2019 Rob Bean 5 minute read
Want to Be a Marketing Leader? Learn from the Best

Want to Be a Marketing Leader? Learn from the Best

Refactored announces the launch of our new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take your career to the next level. 

Published September 26, 2019 Rob Bean 5 minute read
Real ROMI: Get Your Money’s Worth in B2B Marketing

Real ROMI: Get Your Money’s Worth in B2B Marketing

Disappointed with the return on marketing investment for a website refresh, campaign, or content marketing program? Read this before you pull the plug.

Published June 20, 2019 Rob Bean 10 minute read
Marketing Leadership: Overcome Roadblocks to Build Successful Change

Marketing Leadership: Overcome Roadblocks to Build Successful Change

In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives.

Published May 21, 2019 Rob Bean 5 minute read
Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards

Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards

With a laser focus on demonstrable business results, the B2 Awards have selected our client InfinityQS as a Winner and U.S. Borax as a Finalist in the 2019 competition.

Published May 16, 2019 Refactored 5 minute read
Reaching the Summit: Refactored Takes Home 4 Fourteener Awards

Reaching the Summit: Refactored Takes Home 4 Fourteener Awards

Our clients InfinityQS and Rio Tinto were honored with two Silver, one Gold, and a Best of Show at Colorado’s premier marketing awards, presented by the state’s chapters of the Business Marketing Association and American Marketing Association.

Published May 13, 2019 Dawn Cyr 5 minute read
To Transform Your Sales Process, Personalize Customer Experience

To Transform Your Sales Process, Personalize Customer Experience

Adopting a content personalization strategy can provide big benefits for your sales team—and not just because prospects want customized messages.

Published May 7, 2019 Lisa Péré 5 minute read
Marketing Leadership: Changing the Dynamic in Your B2B Organization

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to drive organizational change, growth, and success.

Published April 26, 2019 Rob Bean 10 minute read

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