Refactored Marketing Strategy Blog

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

Published October 19, 2018 Rob Bean 5 minute read

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Published October 11, 2018 Rob Bean 10 minute read

Use Kentico to Tap the Power of Personalization

Account-based marketing (ABM) programs are time- and resource-intensive. Fortunately, today’s website technology offers advanced tools to dynamically support your efforts to connect and engage with targeted visitors.

Published October 4, 2018 Kile Lindgren 10 minute read

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.

Published September 20, 2018 Rob Bean 5 minute read

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.

Published September 11, 2018 Nick Bettis 5 minute read

The Biggest Missing Piece in Your Marketing Plan

Do you know what you’ll be writing and producing 3 weeks from now? Use these questions to discover what’s missing in your content strategy.

Published September 4, 2018 Lisa Péré 5 minute read

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read