Refactored Marketing Strategy Blog

Real ROMI: Get Your Money’s Worth in B2B Marketing

Disappointed with the return on marketing investment for a website refresh, campaign, or content marketing program? Read this before you pull the plug.

Published June 20, 2019 Rob Bean 10 minute read

Marketing Leadership: Overcome Roadblocks to Build Successful Change

In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives.

Published May 21, 2019 Rob Bean 5 minute read

Celebrating Real Results: Refactored Client Projects Demonstrate Winning Impact in 2019 B2 Awards

With a laser focus on demonstrable business results, the B2 Awards have selected our client InfinityQS as a Winner and U.S. Borax as a Finalist in the 2019 competition.

Published May 16, 2019 Refactored 5 minute read

Reaching the Summit: Refactored Takes Home 4 Fourteener Awards

Our clients InfinityQS and Rio Tinto were honored with two Silver, one Gold, and a Best of Show at Colorado’s premier marketing awards, presented by the state’s chapters of the Business Marketing Association and American Marketing Association.

Published May 13, 2019 Dawn Cyr 5 minute read

To Transform Your Sales Process, Personalize Customer Experience

Adopting a content personalization strategy can provide big benefits for your sales team—and not just because prospects want customized messages.

Published May 7, 2019 Lisa Péré 5 minute read

Marketing Leadership: Changing the Dynamic in Your B2B Organization

Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to drive organizational change, growth, and success.

Published April 26, 2019 Rob Bean 10 minute read

Demand Gen and ABM: Foundational Concepts for Delivering Marketing ROI

At his recent BMA workshop, customer experience strategist Carlos Hidalgo walked participants through a process of rethinking how we connect our marketing messages to our target audiences—and how we connect those efforts to revenue.

Published April 18, 2019 Dawn Cyr 10 minute read

5 Things Your Free CMS Can’t Do

When choosing a digital content management system, consider carefully what your site visitors and users really need. Missing capabilities can quickly increase your costs as you struggle to fit all the pieces together.

Published April 10, 2019 Matt Fiore 5 minute read

3 Incredibly Simple Ways Chatbots Can Improve Customer Experience on Your Website

The Age of Robots isn’t on the way; it’s already here. Chatbots are one way to apply artificial intelligence (AI) and machine learning to enhance marketing efforts, increase customer engagement and satisfaction, and support sales. Are you using them to your advantage?

Published March 27, 2019 Kile Lindgren 5 minute read

3 Buyer Persona Traits You Need to Pay Attention To

If you have detailed buyer personas that identify your primary B2B decision makers and those who influence them, you’re on the right track. But in a complex B2B buying cycle, you need to go deeper.

Published March 21, 2019 Lisa Péré 10 minute read

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