Refactored Marketing Strategy Blog

How Brand Messaging Benefits Your Entire Company

Brand messaging frameworks are useful beyond marketing; they impact your entire organization, from customer-facing roles to C-suite. They provide your workforce with an identity, purpose, and the means of communicating your unique value to customers and prospects.

Published May 13, 2022 Refactored 5 minute read

How Brand Messaging Propels Momentum

Effective brand messaging aligns your entire company in identity and purpose, but how can it propel marketing and sales efforts? Learn how ways brand messaging will benefit your strategy and execution.

Published May 9, 2022 Refactored 5 minute read

Why You Need Brand Messaging

Developing effective brand messaging can unify your teams and enable consistent brand representation across all customer interactions. Learn how a brand messaging framework can help you understand your unique value—and accentuate it.

Published April 29, 2022 Refactored 5 minute read

Why Storyblok’s Headless CMS Future-Proofs Western Research Institute

There’s a buzz in the digital world about “going headless” with your Content Management System, or CMS. But what is a headless CMS, and is it the right for your business? Learn about Refactored leveraged Storyblok’s headless solution to build our client, Western Research Institute, a website that meets their business needs both now and in the future.

Published February 18, 2022 Chris Trumbo 8 minute read

How to Execute a Successful Engagement Program. Think Like a Publisher.

Running a successful engagement program requires content. And no one handles content creation better than publishers. In this blog, you’ll learn how to execute your online engagement program.

Published November 10, 2021 Rob Bean 5 minute read

3 Ways to Drive Sustainable Online Engagement

After identifying the unique value you provide your audience and developing a content strategy around that, it’s time to determine the best way to serve ongoing engagements. Discover three ways to drive engagement online.

Published October 27, 2021 Rob Bean 5 minute read

Building Effective Online Engagement

A digital transformation is underway as companies race to bring crucial customer engagements and experiences online. Lost in a sea of community platforms and tools, they’re forgetting why customers engaged with them in the first place.

Published October 20, 2021 Rob Bean 5 minute read

5 Unmistakable Signs You Need Help With Content

High-quality content powers exceptional marketing results. But many B2B marketers don’t recognize they need help. Discover the 5 unmistakable signs you need help with content.

Published October 14, 2021 Rob Bean 5 minute read

Is Your Marketing Tech Stack Slowing You Down?

Well planned marketing campaigns need the right technology to be successful, but sometime multi-layer tech stacks cause friction. Learn about simplifying your efforts with HubSpot’s marketing technology and campaign tool.

Published October 11, 2021 Rory Schaar 5 minute read

Why a Content Audit is Key to Achieving Your Business Goals

Buyers today expect valuable content at every stage of their journey. And if you’re not delivering the information they need, chances are your competitor is. How do you meet your buyers’ needs? Start with a content audit.

Published October 8, 2021 Dawn Cyr 5 minute read

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