Refactored Marketing Strategy Blog

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.

Published September 20, 2018 Rob Bean 5 minute read

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.

Published September 11, 2018 Nick Bettis 5 minute read

The Biggest Missing Piece in Your Marketing Plan

Do you know what you’ll be writing and producing 3 weeks from now? Use these questions to discover what’s missing in your content strategy.

Published September 4, 2018 Lisa Péré 5 minute read

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read

Rebranding: Is Your Brand Strategy Helping or Hurting?

Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.

Published August 20, 2018 Rob Bean 5 minute read

6 Keys to a Customer-Centric Website that Drives Business

Learn the key elements your website needs to support customers in their journey to a purchase—and beyond.

Published August 14, 2018 Kile Lindgren 5 minute read

The Power of Story: B2B Storytelling Brings Your Capabilities to Life

Stories engage more of our brains than a list of facts can do. That’s why storytelling is such a powerful tool in your marketing arsenal.

Published August 2, 2018 Lisa Péré 5 minute read

Evolution Is Incremental: Choose the Changes You Need Now to Meet Your Future Goals

If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution.

Published July 30, 2018 Refactored 5 minute read

Rev up Your Content Marketing with Video

Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.

Published July 13, 2018 Lisa Péré 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

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