CompassABM, a product of Refactored, has been named a Finalist in the13th annual Stevie® Awards. The account-based marketing (ABM) software solution is being recognized in the New Marketing Solution category for Sales & Customer Service.


The awards are presented by the Stevie Awards, which organizes several of the world’s leading business awards shows including the prestigious International Business Awards® and the Stevie Awards for Great Employers. 

CompassABM was developed to help B2B marketing and sales teams address the new challenges posed by increased global competition, lengthy sales cycles, and changing customer research habits. Many teams are turning to ABM to attract and nurture high-value accounts. But the expense and complication of most ABM software options can easily consume a year’s worth of resources. 

CompassABM is a subscription-based content personalization solution that facilitates both comprehensive ABM pilots and fully fledged ABM programs. With CompassABM, companies can quickly turn their websites into their most powerful marketing tool.

The  technology enables automatic IP-based account identification, website personalization, and prospect tracking—at scale. These core features help companies know when key accounts visit their website, grab their attention with targeted messaging, direct them to customized content, and grow relationships and close sales. 

As a Stevie Awards Finalist, CompassABM will ultimately receive a Stevie Award placement. The Gold, Silver, and Bronze Stevie placements from among the Finalists will be revealed during a gala banquet on Friday, February 22 at Caesars Palace in Las Vegas, Nevada. More than 600 professionals from around the globe are expected to attend.

We’re thrilled to be included in this prestigious group,” said Rob Bean, partner at Refactored. “ABM offers an exciting opportunity, and our aim is to help more B2B companies access that opportunity.

“The 2019 judges were very impressed by the caliber of this year’s nominations, which set another record for this competition. The quality of the accomplishments outlined in every Finalist nomination was remarkable,” said Michael Gallagher, president and founder of the Stevie Awards. “We look forward to announcing the Gold, Silver, and Bronze Stevie Award placements in Las Vegas next month.”

More than 2,700 nominations from 45 nations—and from organizations of all sizes and in virtually every industry—were evaluated in this year’s competition. Finalists were determined by the average scores of more than 150 professionals worldwide, working in seven specialized judging committees. Entries were considered in a total of 93 categories. The 60 categories for sales and business development achievements included a range of categories to recognize new products, services, and solution providers. 

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at www.StevieAwards.com/Sales.  
 

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