Refactored Marketing Strategy Blog

What’s Missing from Your 2018 Marketing Plan?

Few things in marketing are truly certain. But one emerging truth is that if you align your marketing and sales teams, everyone gets better results. Here’s how to start making the connection.

Published December 13, 2017 Rob Bean 5 minute read

5 Steps to Turn Your SEO Service Provider into Your BFF

For most marketers, it’s a relief to turn to an outside expert for an SEO strategy. But that doesn’t mean you stop dealing with SEO. Use these tips to consider how you can build a great working relationship with an SEO partner—and see better results.

Published December 12, 2017 Dawn Cyr 5 minute read

Artificial Intelligence in Marketing

At Refactored, we like to stay on the cutting edge of technology when it comes to digital marketing and increasing revenue for our customers. We regularly attend talks and seminars on emerging technologies and have enjoyed a number of talks on emerging artificial intelligence (AI) in marketing. In this post I will share some of the highlights of what we have learned about how AI is revolutionizing marketing.

Published December 5, 2017 Laura Frese 5 minute read

Canonical Meta Tag Webpart - New to the Kentico Marketplace

Refactored has added a fantastic new web part to the marketplace for Kentico 10 which will make adding canonical links to pages a lot more straight forward. It is full of features that others don't have, such as href lang and wildcard support. Read more to discover the additional features and a link to download the webpart.

Published November 17, 2017 Laura Frese 5 minute read

Kentico Custom Search Index Tips

Kentico offers a smart, index-based search engine powered by Lucene.NET. Kentico makes it easy to generate search indexes and implement a keyword based search out of the box. However, if you need a more detailed search with multiple filters or facets, and want to use Kentico's smart search for this, it must be custom developed. In this blog post, I will share some vital tips on creating a custom faceted search index in Kentico.

Published November 3, 2017 Laura Frese 10 minute read

Leverage browser caching in Kentico for improved page speed

Page speed performance is of the utmost importance to us here at Refactored. Testing for page speed is part of our regular pre-launch checklist. One of the items that we look for to improve page speed is if things are properly cached. Kentico makes it easy to set up caching in their settings, however the client-side file caching settings only applies to dynamic files that are managed by the Kentico application. You will find that even after configuring these settings, Google PageSpeed Insights still says you need to leverage browser caching. In this post I will show how easy it is to add a few lines of code to the web.config to leverage browser caching in Kentico and ensure that physical files stored on the file system are properly cached.

Published August 17, 2017 Laura Frese 5 minute read

We are hiring - Account Manager

We are looking for a talented Account Manager to join our team in Northern Colorado to help us grow and service our clients.

Published July 1, 2017 Kile Lindgren 5 minute read

Extending the Hierarchical Viewer

Kentico's hierarchical viewer is a very flexible control. I have used it to create everything from simple listing pages to complicated mega menus. So when I needed to create another parent/child listing page, my first thought was to use the hierarchical viewer. In this instance, however, I quickly ran into an unexpected limitation.

Published February 16, 2016 Kile Lindgren 20 minute read

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