2019: Our Top 5 Tips for Outstanding Content

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Need a better approach to lead education? Take a look at how a long-view of content strategy can pay off in stronger sales, happier customers—and even some accolades.

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Enable your teams to search your content library in a way that supports sales, customer support, and ongoing marketing efforts.

Is ABM Right for You? Untangle Account-Based Marketing

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Use Kentico to Tap the Power of Personalization

Use Kentico to Tap the Power of Personalization

Account-based marketing (ABM) programs are time- and resource-intensive. Fortunately, today’s website technology offers advanced tools to dynamically support your efforts to connect and engage with targeted visitors.
 

Deliver Better Customer Engagement - Make it Personal

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.
 

How to Convert Customers in 3 Easy Steps

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.
 

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