3 Ways to Optimize Content Management

3 Ways to Optimize Content Management

Choose the content management system that works for you now—and offers flexibility for the future.

How to Create a Content Marketing Strategy for B2B Buying Teams

How to Create a Content Marketing Strategy for B2B Buying Teams

Great content speaks to your ideal customer. But what about content that must address multiple decision makers—or prospects that fill multiple roles—at once?
 

Marketing Content Reboot: Getting Granular with Headless CMS

Marketing Content Reboot: Getting Granular with Headless CMS

New website content management systems are not just changing the way users experience your content; they are completely changing the way marketing teams think about content development.

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

CompassABM Takes Home Silver Stevie® Award for New Marketing Solution

Winning business is so much easier with a personal connection. Refactored’s account-based marketing platform, CompassABM, was recognized for the value it brings to B2B organizations by enabling automatic IP-based account identification, website personalization, and prospect tracking—at scale.

How ABM Improves Marketing ROI in One Step

How ABM Improves Marketing ROI in One Step

Your return on marketing investment (ROMI) can be difficult to pin down. Account-based marketing makes it clearer by targeting specific accounts and measuring their engagement. But ABM can deliver ROI even faster—even before you have targeted your next best customer.

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them.

Second Annual Sales Enablement Benchmark Survey Now Open

Second Annual Sales Enablement Benchmark Survey Now Open

As leaders, we need to ensure we are delivering real value to the business. That typically means enabling better, bigger sales. Our annual Sales Enablement Benchmark Survey can help you determine how well marketing is enabling sales—and which areas offer opportunity for growth.

Choosing Digital Marketing KPIs: Website Optimization for Long-Term Success

Choosing Digital Marketing KPIs: Website Optimization for Long-Term Success

By planning an approach to website optimization that includes ongoing measurement, testing, and learning, you’ll develop a habit that can revolutionize the usefulness of your website and marketing collateral.

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

Refactored’s fresh approach to account-based marketing, the CompassABM ABM software solution, is in the prestigious lineup of solutions that will be awarded Gold, Silver, and Bronze placements in Las Vegas on February 22.

Your Marketing Website Best Practices for 2019

Your Marketing Website Best Practices for 2019

Your website is your most important marketing tool. As you look at improvements—to selected pages or across the site—keep a customer-centered focus.
 

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