Refactored Marketing Strategy Blog

How to Execute a Successful Engagement Program. Think Like a Publisher.

Running a successful engagement program requires content. And no one handles content creation better than publishers. In this blog, you’ll learn how to execute your online engagement program.

Published November 10, 2021 Rob Bean 5 minute read

3 Ways to Drive Sustainable Online Engagement

After identifying the unique value you provide your audience and developing a content strategy around that, it’s time to determine the best way to serve ongoing engagements. Discover three ways to drive engagement online.

Published October 27, 2021 Rob Bean 5 minute read

How Refactored Simplifies Marketing Automation Adoption

Onboarding a new, unfamiliar marketing automation platform can sometimes feel like a Herculean feat rather running through a simple checklist. There are so many considerations such as customizing the technology to fit your unique needs, educating your team, importing (and cleaning) data, and digitally translating your internal sales and marketing processes.

Published October 27, 2021 Rory Schaar 5 minute read

Building Effective Online Engagement

A digital transformation is underway as companies race to bring crucial customer engagements and experiences online. Lost in a sea of community platforms and tools, they’re forgetting why customers engaged with them in the first place.

Published October 20, 2021 Rob Bean 5 minute read

5 Unmistakable Signs You Need Help With Content

High-quality content powers exceptional marketing results. But many B2B marketers don’t recognize they need help. Discover the 5 unmistakable signs you need help with content.

Published October 14, 2021 Rob Bean 5 minute read

Is Your Marketing Tech Stack Slowing You Down?

Well planned marketing campaigns need the right technology to be successful, but sometime multi-layer tech stacks cause friction. Learn about simplifying your efforts with HubSpot’s marketing technology and campaign tool.

Published October 11, 2021 Rory Schaar 5 minute read

Why a Content Audit is Key to Achieving Your Business Goals

Buyers today expect valuable content at every stage of their journey. And if you’re not delivering the information they need, chances are your competitor is. How do you meet your buyers’ needs? Start with a content audit.

Published October 8, 2021 Dawn Cyr 5 minute read

Refactored Media Celebrates 5 Years of Pursuing a Greater Vision for our Clients and Ourselves

Earlier this month, the Refactored Media team marked our fifth anniversary as a full-service, digital marketing agency. We're thankful for the clients who have entrusted us to help them tell their stories and transform their marketing by anchoring our work in customer-focused strategies.

Published May 28, 2021 Rob Bean 5 minute read