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How ABM Improves Marketing ROI in One Step

How ABM Improves Marketing ROI in One Step

Your return on marketing investment (ROMI) can be difficult to pin down. Account-based marketing makes it clearer by targeting specific accounts and measuring their engagement. But ABM can deliver ROI even faster—even before you have targeted your next best customer.

Published February 20, 2019 Rob Bean 5 minute read
6 Reasons to Change Your Web Content Management System—Before It’s Too Late

6 Reasons to Change Your Web Content Management System—Before It’s Too Late

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them.

Published February 13, 2019 Rob Bean 5 minute read
Second Annual Sales Enablement Benchmark Survey Now Open

Second Annual Sales Enablement Benchmark Survey Now Open

As leaders, we need to ensure we are delivering real value to the business. That typically means enabling better, bigger sales. Our annual Sales Enablement Benchmark Survey can help you determine how well marketing is enabling sales—and which areas offer opportunity for growth.

Published February 6, 2019 Refactored 5 minute read
Choosing Digital Marketing KPIs: Website Optimization for Long-Term Success

Choosing Digital Marketing KPIs: Website Optimization for Long-Term Success

By planning an approach to website optimization that includes ongoing measurement, testing, and learning, you’ll develop a habit that can revolutionize the usefulness of your website and marketing collateral.

Published January 29, 2019 Kile Lindgren 10 minute read
CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

CompassABM, 2019 Stevie® Awards Finalist, Is Enabling ABM Access for B2B Teams

Refactored’s fresh approach to account-based marketing, the CompassABM ABM software solution, is in the prestigious lineup of solutions that will be awarded Gold, Silver, and Bronze placements in Las Vegas on February 22.

Published January 17, 2019 Rob Bean 5 minute read
Your Marketing Website Best Practices for 2019

Your Marketing Website Best Practices for 2019

Your website is your most important marketing tool. As you look at improvements—to selected pages or across the site—keep a customer-centered focus.
 

Published January 15, 2019 Matt Fiore 5 minute read
The Future of Content Management: How to Choose a CMS

The Future of Content Management: How to Choose a CMS

Can your content management system (CMS) keep up with rapid technology changes and customer demands? Explore your options for website content management.
 

Published January 8, 2019 Rob Bean 10 minute read
Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing Leadership in 2019: Taking the Lead in Your Organization

Marketing has the capacity to bring together an organization’s diverse operations. Consider the ways in which you can elevate your purpose in the coming year.

Published December 12, 2018 Rob Bean 5 minute read
Top 3 Tips to Make Your Marketing Team Indispensable in 2019

Top 3 Tips to Make Your Marketing Team Indispensable in 2019

How can you demonstrate the real value that Marketing brings to your organization? Follow these tips to connect the dots between your team and your organization’s revenue stream.

Published December 5, 2018 Rob Bean 5 minute read
Get It Done: Your 2019 Marketing Resource Checklist

Get It Done: Your 2019 Marketing Resource Checklist

Now’s the time to set your marketing strategy and goals for the coming year. Use these checklists to figure out how to allocate resources across your marketing programs.

Published November 28, 2018 Rob Bean 10 minute read