Refactored Marketing Strategy Blog

2019: Our Top 5 Tips for Outstanding Content

Our word for the content marketing year is strategy. Here are our five tips for thinking strategically about content; discovering where you might have gaps and how best to fill them; and determining whether you’ve succeeded.

Published November 14, 2018 Dawn Cyr 5 minute read

Award-Winning Focus on Lead Education Propels InfinityQS to Second ITSMA Win

Need a better approach to lead education? Take a look at how a long-view of content strategy can pay off in stronger sales, happier customers—and even some accolades.

Published November 8, 2018 Refactored 5 minute read

Build Better Search: Support Internal Teams with a Functional Content Search Tool

Enable your teams to search your content library in a way that supports sales, customer support, and ongoing marketing efforts.

Published November 7, 2018 Kile Lindgren 10 minute read

Is ABM Right for You? Untangle Account-Based Marketing

If you are considering account-based marketing (ABM), your first question may be, "Where do I start?" Join Refactored and Kentico Software for our upcoming Market Insights webinar and get a clear vision of the opportunities ABM may offer--and a practical approach to getting ABM off the ground.

Published November 2, 2018 Rob Bean 5 minute read

Extend Your Marketing Team: The New Role of a Marketing Agency Partner

Think you have to choose between your internal staff and working with a marketing agency? Not any more. Today’s best agencies are poised to integrate flexibly with your team. Learn how to get the most value from an agency partner.

Published October 25, 2018 Dawn Cyr 5 minute read

Refactored Congratulates Rio Tinto: A Kentico Top 10 Site of the Month for the Second Time this Year

The redesign of Rio Tinto’s Borax website showcases an elevated form and function for customer-centered storytelling in the Kentico platform.

Published October 19, 2018 Rob Bean 5 minute read

The ABM Shift: Overcome Cost Barriers to Account-Based Marketing

Account-based marketing provides a highly personalized marketing and sales approach that is proving highly successful for B2B organizations. How can you overcome cost and resource barriers and implement your own ABM program?

Published October 11, 2018 Rob Bean 10 minute read

Use Kentico to Tap the Power of Personalization

Account-based marketing (ABM) programs are time- and resource-intensive. Fortunately, today’s website technology offers advanced tools to dynamically support your efforts to connect and engage with targeted visitors.

Published October 4, 2018 Kile Lindgren 10 minute read

Deliver Better Customer Engagement - Make it Personal

Today, B2B buyers do most of their research online. Leveraging marketing technology to create a customized experience for high-value customers can support your sales team at critical points in the buyer journey.

Published September 20, 2018 Rob Bean 5 minute read

How to Convert Customers in 3 Easy Steps

Use these tips to create higher engagement and encourage visitors to take action on their buying journey with you.

Published September 11, 2018 Rob Bean 5 minute read

Our Blog