Refactored Marketing Strategy Blog

The Biggest Missing Piece in Your Marketing Plan

Do you know what you’ll be writing and producing 3 weeks from now? Use these questions to discover what’s missing in your content strategy.

Published September 4, 2018 Lisa Péré 5 minute read

3 Ways to Align Your ABM and Content Marketing Strategies

Account-based marketing is not the “new” content marketing. But if you’re doing content marketing, you have a great foundation. Learn to leverage your existing content strategy and skills to create personalized content for your targeted, high-value accounts.

Published August 28, 2018 Dawn Cyr 5 minute read

Rebranding: Is Your Brand Strategy Helping or Hurting?

Your brand is more than your logo—it describes your company’s reason for existing. If your brand doesn’t accurately reflect your company’s value or purpose, rebranding might be the smart move.

Published August 20, 2018 Rob Bean 5 minute read

The Power of Story: B2B Storytelling Brings Your Capabilities to Life

Stories engage more of our brains than a list of facts can do. That’s why storytelling is such a powerful tool in your marketing arsenal.

Published August 2, 2018 Lisa Péré 5 minute read

Evolution Is Incremental: Choose the Changes You Need Now to Meet Your Future Goals

If you’re anxious to modernize your marketing but worried about the sheer size of such an effort, try looking at the job as an evolution rather than a revolution.

Published July 30, 2018 Refactored 5 minute read

Rev up Your Content Marketing with Video

Does your content marketing strategy include video? Video offers flexibility and value at every stage of the buying cycle. Learn about options for using video to build customer confidence, engagement, and trust—and improving ROI on your site.

Published July 13, 2018 Lisa Péré 5 minute read

Podcast Primer: The Ultimate Mobile-Friendly Method to Deliver Content Marketing

Podcasts are popular for information and entertainment among a wide range of listeners. B2B organizations can gain numerous benefits from this flexible, personal content form.

Published July 12, 2018 Dawn Cyr 5 minute read

How One B2B Provider Pulled Away from the Pack with Powerful Persona Messaging

When a B2B energy-grid optimization company needed to adjust its market positioning to better clarify the benefits of its solution, it worked with Refactored to develop customer personas, a customer-centered messaging framework, and updated branding.

Published July 9, 2018 Rob Bean 5 minute read

How to Connect with—and Win—Customers: Build Better Buyer Personas

To generate effective leads, you need to market to the right people at the right time. Do you know how to change your personas so that you can reach your best customers?

Published June 21, 2018 Lisa Péré 5 minute read

Strengthen Revenue and Customer Relationships with Localized Website Content

Localized website content is the key to strengthening web presence, growing customer engagement, and increasing sales for a client that operates a global enterprise.

Published June 13, 2018 Lisa Péré 5 minute read

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