Refactored Marketing Strategy Blog

Set Up for GDPR Success

The EU’s General Data Protection Regulation is in effect, and many companies are still scrambling to make sure they are in compliance. To avoid getting bogged down in GDPR details, be sure you have the tools and expertise you need to meet the law’s requirements.

Published May 30, 2018 Rob Bean 5 minute read

Perspectives on Sales Enablement: Takeaways from the BMA Colorado May Keynote

At this week’s BMA Colorado luncheon, Refactored hosted a panel discussion featuring a trio of experts who brought diverse perspectives on sales enablement. Take a peek at what we learned.

Published May 17, 2018 Dawn Cyr 5 minute read

Close to Home: The Value of Localizing Your Website

It’s a global marketplace…do you have a global website? Forcing visitors to use Google or another translator to view your content can be a deal breaker. Make localization part of your site design.

Published May 15, 2018 Lisa Péré 5 minute read

Silver and Gold: Refactored Wins 6 BMA Gold Key Awards

Refactored and BMA Colorado honored our clients InfinityQS, Rio Tinto Borates, and DataVerify at the 2018 Gold Key Gala.

Published May 7, 2018 Rob Bean 5 minute read

Google Speed Update: Are You Ready?

In July, the Google Speed Update for mobile page indexing goes live, and that has created a deadline for companies to (literally) get their sites up to speed. Learn how your site’s pages are performing—and what kinds of optimizations you’ll need to tackle.

Published May 3, 2018 Kile Lindgren 5 minute read

How to Get Back on Track with Your Content To-Do List

Have you put off tackling your resolution to improve customer engagement? It’s not too late. Start by refreshing your approach to content creation.

Published April 18, 2018 Lisa Péré 5 minute read

Risky Business: Why Businesses Have Put Off GDPR Prep (and Why You Really Should Do It)

If your company is among those that have put off preparing for GDPR compliance, you aren’t alone. Any number of rationalizations are behind the inertia on this issue. But compliance is important—and may actually be good for your company’s bottom line.

Published April 4, 2018 Rob Bean 5 minute read