Breaking New Ground in an Established Market

TaxAudit wanted to launch a new service into deep waters.

TaxAudit saw an opportunity to add to its offerings—but the move would plunge them into an established market with deeply entrenched competitors. They needed fresh positioning to tell their story with empathy; changes to their website without redoing their brand; and a better way to empower sales teams. Most important, they wanted a partner to work with their internal teams—not overwhelm their efforts.

Refactored took a holistic approach, providing detailed recommendations for:

  • Sales workflow improvements through a HubSpot implementation

  • A new website home page design using existing branding

  • Fresh site navigation to incorporate the new service offering

  • Relevant, customer-centric pages informed by SEO strategy

Partnering with their teams, we executed web strategy and content creation while consulting as they migrated their sales processes to HubSpot.

The resulting transformation aligns their new service, messaging, and technology while staying true to their company values. And a uniform user experience establishes trust while capturing relevant prospect information for sales teams. TaxAudit trusts us to deliver pragmatic collaboration, consultation, and technical support as they continue to modernize their outreach with digital solutions.


  • September 2021 Kentico Site of the month



  • Brand

  • Marketing strategy

  • HubSpot integration

  • Website design & development

  • Content strategy

  • Content creation

  • SEO

  • Web technical support

“Refactored was very helpful when we were choosing a marketing automation platform. They were thorough and considered our complexities when we asked for their opinion on HubSpot—as well as other technologies. We also appreciate their depth of knowledge with web design, specifically in Kentico. The design and copywriting were excellent. The build was well executed. We knew where everything with the website design was. With Refactored, there's deep thought put into the build, the approach, the process, and the precision that goes into it.”

— Chris Wallner, Partner & CMO, Chief Outsiders (CMO For TaxAudit)

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