Thank you for your interest in Refactored’s Content Needs Assessment Worksheet.

This Microsoft Excel document will assist you in mapping out your complete content needs, evaluate where you currently stand on content development, and help you identify content gaps that may be hindering marketing and sales success. We provide this worksheet in spreadsheet format so that you can add or delete rows and columns as your personas and vertical markets may dictate.

Rethinking Sales Enablement? 

Let us help you assess your situation.
Refactored has the broad experience to help you build a productive relationship with your partners in sales or marketing, develop and execute effective demand-generation programs, and produce sales tools to support your teams throughout the sales cycle. Learn more about our Sales Enablement services.

Download the Content Needs Assessment Worksheet

We have some related content that you might find helpful:

  • Building Content for the Buyer's Journey – This eBook includes guidance for aligning marketing and sales on content needs and a simple template to help you define your buyer’s journey and create a map of the content types to apply to each phase of the journey.
  • Marketing Leader’s Guide to Sales Enablement – Our white paper on Sales Enablement helps you understand common challenges and provides practical suggestions for overcoming them.
Refactored is a nationally recognized leader in the deployment of effective B2B marketing.