CompassABM is a subscription-based digital service that helps companies launch, build, and maintain their own successful ABM solutions. Clients can turn their websites into their most powerful marketing tool via automatic IP-based account identification, website personalization, and prospect tracking at scale. These features enable companies to know when key accounts visit their website, present targeted messaging, deliver customized content, grow relationships, and close sales. Real-time alerts and daily digest reports also reveal which accounts are engaging or producing buying signals. Sales teams can use this information to perfectly time their outreach to prospects.