CYTEIR THERAPEUTICS
InteliSecure | Corporate | Branding & Messaging
Brand Revitalization: Refreshed Website to Support Account-based Marketing Efforts
Challenge
Pursuing a Modern Brand
Cyteir Therapeutics, an early-stage life science startup in genetics, discovers and develops novel therapeutics for the treatment of cancer. As they began to pursue new funding sources and recruit more employees, the company faced a challenge: making highly technical content more approachable and engaging for a financial and non-scientific audience.
Deliverables
Branding & Identity
Messaging
Personas
Website
Illustrations
Service Offerings
Strategy
Research
Branding
Web Design & Development
Solution
Bridging the Marketing Gap
A website refresh and brand modernization were needed to better position Cyteir within the industry. Refactored rebuilt the corporate website to enhance the standard of its graphics—including an updated company logo—and to support a modern, easy-to-navigate design that includes comprehensive yet clear descriptions of the company’s services. Today, we continue to support Cyteir with intermittent collateral projects.
Original Product Identities
Refreshed Product Identities
Results
A Growing Workforce
Since the website and brand relaunch, Cyteir has gone through several successful fundraising rounds, including an additional $40.2 million in Series B financing in Q4 of 2019, for a total of $75.2 million during the entire round. Overall, the company has been extremely effective in closing new rounds of funding and hiring highly qualified professionals.
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