Pursuing a Modern Brand
Cyteir Therapeutics, an early-stage life science startup in genetics, discovers and develops novel therapeutics for the treatment of cancer. As it began to pursue new funding sources and recruit more employees, the company faced a challenge: making highly technical content more approachable and engaging for a financial and non-scientific audience.
Bridging the Marketing Gap
A website refresh and brand modernization were needed to better position Cyteir within the industry. Refactored rebuilt the corporate website to enhance the standard of its graphics, including an updated company logo, and to support a more modern, easy-to-navigate design that includes comprehensive yet clear descriptions of the company’s services. Today, we continue to support Cyteir with intermittent collateral projects.