Fulfilling a Need
Over a decade ago, American truck manufacturer Freightliner Trucks partnered with the financial and business consultant firm ATBS to create a website, Team Run Smart
, that serves professional truck drivers across North America. To help truckers successfully operate a small business while maximizing drive time, the site enables members to share business, maintenance, and lifestyle advice for every stage of the trucking career path. The site was a massive success, but by 2019, Team Run Smart’s popularity had become a double-edged sword.
As its content library continued to grow, users found themselves increasingly frustrated by the site’s limited search functionality. The site’s navigation couldn’t keep up with its many blog posts and videos. And modern industry changes and challenges put truck drivers early on in their careers at a significant disadvantage—a topic absent from the site. For help, Freightliner turned to the site’s original strategy, design, and technical development team, now at Refactored.