Moving from traditional to a SaaS sales approach increases product awareness and adoption.
To strengthen the Enact offering, InfinityQS worked with Refactored to develop a modern strategy to increase sales of product licenses. First, InfinityQS would offer free, full use Enact subscriptions so prospects could experience Enact’s value first-hand. Second, subscribers would gain access to a new Enact Guided Learning Center that includes instructional videos for a quick setup of the platform. Built in Storyblok, new users can leverage these practical resources to help get the most from the software. Additionally, Refactored architected the Guided Learning Center so it can scale as InfinityQS adds more resources and learning paths in the future. Refactored and InfinityQS also developed a buyer journey for the “Freemium” offer that contains a 10-step email campaign. New subscribers receive nurture emails to ensure they complete the setup before introducing ideas for scaling and expansion with the software to achieve greater ROI. Finally, subscribers are also sent a series of in-app messages, serving as reminders for users to harness the full capabilities of the Enact software.