In Search of a Perfect Match
Organic website traffic—visitors who find your site because its content meshes with what they’re searching for—is the lifeblood of your business. Visitors that reach your site though relevant keywords are more likely to connect with the content they find, putting them a step closer to being qualified as potential customers. And unlike paid search strategies, organic traffic is free. But to enjoy the benefits of this type of traffic, your pages need to appear at or near the top of search engine results pages (SERPs). After all, 33% of organic traffic goes to the top listing in Google search results, according to Chitika.
Give Your Customers What They Want
As part of its comprehensive digital marketing strategy, quality intelligence software provider InfinityQS kept organic traffic in mind during our redesign of its website. We began an integrated SEO program that incorporated tactics across technical, keyword, and content optimization. Through this level of optimization, we boosted SERP ranking and also provided the information, content, education, resources, products, and solutions that the company’s target audience wants and expects.
Half a Million Dollars Saved
Over the course of the year, the company saw an overall increase in unique organic sessions of 21.17%. That’s impressive, especially because the greatest growth (37.41%) took place after the first four months—even during months that historically had been slow. This increase enabled InfinityQS to increase its conversions 34% while reducing the amount it was spending on paid conversions by 56%. That turnaround led to savings totaling more than half a million dollars by the end of the first year.