Educate and engage
To support InfinityQS in its mission, Refactored developed a series of short, educational videos designed to pique customer interest. Titled “Tales from the Trenches,” the series features real-life quality experts discussing how they use InfinityQS software to solve quality and process challenges at their facilities. Each video focuses on a distinct issue, such as how to reduce customer complaints or how to address data entry errors. In addition to conceptualizing the series, we also provided filming, lighting, editing, and post-editing services. Finally, we launched a promotional campaign that included social activation and a direct outreach email program.