A global leader in sports business and management solutions, KORE software works with hundreds of professional sports organizations globally. Through SaaS, expert consultation, and other services, KORE helps organizations understand, at a granular level, how well their placements perform. KORE’s mission: help brands cut through the noise of a media-saturated world to connect with authentically engaged fans. To further modernize its brand and more effectively connect with customers and prospects, KORE needed to identify key opportunities to optimize its use of the HubSpot platform.
Orchestrating a strategy
As their brand continued to evolve, KORE wanted to modernize many aspects of its go-to-market strategy. The company had used HubSpot for blogging, conversion assets, and resource downloads. However, it wanted to harness the full power of the platform to achieve three distinct goals: Modernize its brand, improve its nurture sequences, and simplify its marketing processes. As a Certified HubSpot Solutions Partner, Refactored audited KORE’s use of HubSpot, identified key opportunities for improvement, such as outdated or irrelevant landing pages on the KORE website. We also provided a comprehensive assessment of recommended changes and strategies.
Equipped with a game plan
Our HubSpot audit provided KORE with a clear understanding of how to achieve its goals and further evolve as a brand. By listing optimization opportunities—including data cleansing and sales enablement strategies like a re-engagement email program—by priority level, we helped to ensure maximum efficiency. Using our assessment report as a guide, KORE was able to modernize its brand, nurture more meaningful leads, and secure measurable results from its HubSpot investment.