A Phased Solution
Refactored listened to the needs of the START team and mapped out a phased solution for the new website. The planning stage included a site functionality needs assessment which informed the sitemap, content strategy, and UX requirements. In this phase, we identified Storyblok, a headless content management system (CMS), to provide a user-friendly content editing experience. In the design and creative support stage, Refactored utilized Storyblok to create efficient customer digital journeys focused on the target audiences’ unique needs. We developed the site navigation, taxonomy, interfaces, and primary site content to be uncomplicated, while still providing pathways for long-form content to be readily accessible for site users. Last, we entered the technical development stage, which included CMS setup and configuration, creating site pages, and significant testing. Refactored collaborated with START to design various custom widgets for streamlined content creation moving forward, including content, video, and image modals within the Storyblok framework.