Quality Content Builds Momentum

• Compelling Content

  As a known leader in association management software (AMS), Protech mastered in-person events but didn’t offer enough compelling content online to convert decision makers evaluating AMS solutions. Like many small marketing teams, Protech lacked the bandwidth to consistently create quality content. They needed a content creation partner that could maintain marketing momentum to engage stakeholders, focus on buyer needs, and support a modernized go-to-market approach.
   

Managed Program

Protech knew it needed to improve its content volume and depth. They partnered with Refactored to establish a quarterly managed content services program filled with informative, thought-provoking content. Program content addressed the pains of transitioning to a new AMS, while showcasing the company’s deep experience and understanding of the industry. By consistently producing SEO-optimized top and mid-funnel content, Refactored ensured content had maximum impact.

• More Engagement

  The managed content services program provides increased exposure that results in more brand trust, engagement, lead generation, product education, and new sales opportunities. Beyond regular content creation, Refactored worked with key stakeholders to better understand Protech’s go-to-market strategy, solutions, and more. This foundational work is key to identifying content gaps, developing a long-term strategy, and producing product and industry-specific marketing collateral.