We don’t do what we do for the awards. But…
…everyone likes to be appreciated for a job well done. We’re proud that our results have helped our client partners achieve recognition from leading national business, marketing, and industry associations.
2018 Diamond Award from the ITSMA Marketing Excellence Awards
InfinityQS - Educating and Qualifying Leads Online
to Streamline Sales and Drive Revenue
2018 Gold Stevie Award from American Business Awards
Gold: InfinityQS - Marketing Campaign of the Year - Internet / Telecom
2018 B2 Award from the national ANA Business Marketing Association
Excellence Award: InfinityQS - Search Advertising-SEM and SEO
2018 Gold Key Awards from BMA Colorado
Gold: InfinityQS - B2B Brand Campaigns: 150K +
Gold: InfinityQS - Content Marketing Program
Gold: DataVerify - Lead Generation Program
Gold: Rio Tinto Borates - Apps, Tools and Demos
Silver: InfinityQS - Video - Over 30 seconds
Silver: InfinityQS - Paid, Owned, Earned Media - $150K +
2017 Gold Key Award from BMA Colorado
Gold Award: InfinityQS - Website Redesign/development $100K+
2017 B2 Award from the national ANA Business Marketing Association
Excellence Award: InfinityQS - Website Redesign/development $100K+
2017 Two Transform Awards North America from Transform Magazine
Gold Award: InfinityQS - Best Rebrand of a Digital Property
Highly Commended - InfinityQS, Best Brand Evolution
2017 Diamond Award from the ITSMA Marketing Excellence Awards
InfinityQS - Strengthening Brand Differentiation
Setting a new bar, then raising it again.
Increase website traffic
- Our SEO strategy prompted an overall 21.17% increase in unique organic sessions for 2017—37.41% from May to December alone. (Client: InfinityQS)
- Website redesign, combined with SEO efforts, increased total site visits by 15%, new users by 13%, time on site by 14%, and page visits by 18%. (Client: InfinityQS)
- After website redesign and organized marketing strategy, YoY organic traffic increased by 62% over a 2-year period. (Client: InfinityQS)
- Creation of a dedicated microsite for the Borax Agriculture division boosted page views by 255%, with unique views up 223%. (Client: Rio Tinto Borax)
- Average time spent on Agriculture-specific pages increased 9.3%. (Client: Rio Tinto Borax)
- Bounce rate for Agriculture-specific pages decreased 23.49%. (Client: Rio Tinto Borax)
Generate qualified leads
- By increasing the relevance and effectiveness of nurture campaigns, we enabled a 100% rise in open rates, a 266% increase in click-to-open rates, and a nearly 0% unsubscribe rate. (Client: InfinityQS)
- In an industry in which each lead typically takes 6 to 12 months to develop, our campaign generated 604 leads in its first 2 months. (Client: Confidential client in finance industry)
- Our campaign-support microsite generated 443 leads in the first month—a higher level of lead generation than the company had ever seen in such a short time. (Client: Confidential client in finance industry)
Slash digital management costs
- At initial launch of our PPC campaign, we cut cost per conversion by 43% while increasing conversions 34%. Our SEO program further reduced cost per conversion 13%, for an overall improvement of 56% to date. (Client: InfinityQS)
- Call recording revealed numerous support calls from existing customers. We developed a site link and ad copy strategy and landing page enhancements that minimized those requests, dropping CTR from 2.43% to 1.94% while improving primary sales conversions. (Client: InfinityQS)
- We developed dynamic Google ads that helped improve the client’s CPLs from $180 to $115. (Client: InfinityQS)
Create engaging content
- We shifted conversions from 82% webinars/whitepapers to 58% higher-value conversions including free trials, demos, and contact requests. (Client: InfinityQS)
- Through content development and repackaging, landing page enhancements, and updated campaigns, engagement with resource content increased more than 523%. (Client: Rio Tinto Borax)
- Visits to many key product pages increased more than 375%. (Client: Rio Tinto Borax)
Boost brand lift
- Landing pages for a series of campaign videos that we developed averaged site visits of around 10 minutes—more than 10 times the average for main site pages—and contributed to overall time-on-site improvements of 900% for campaign-related pages. (Client: InfinityQS)
- A Google brand lift study of the campaign’s animated video shorts showed overall brand lift of 13.8% for a single video (compared with a B2B industry standard of around 8.5%), 14% for male viewers, 65.6% for those in the 45-to-54-year age group, 15.8% for mobile viewers, 39.2% for those who watched the video twice or more, and an incredible 38.8% lift for viewers who watched the entire ad series. (Client: InfinityQS)
Accelerate sales
- Our client announced a 25% total YoY growth in software sales in 2017—the highest annual sales in company history—anchored in part by its overall 2017 marketing strategy. (Client: InfinityQS)
- Our client saw a 105% increase in global volume and a 207% increase in volume in Brazil. (Client: Rio Tinto Borax)
- The client experienced a 118% increase in global revenue and a 311% increase in revenue in Brazil, driven in part by education and web sales tools, including an online value calculator that we developed. (Client: Rio Tinto Borax)