Digital Marketing

Strike the right balance of SEO and digital marketing tactics to ensure target customers find your company first.

Most marketing leaders know that digital marketing is essential to get attention online and bring traffic to your website. However, without an integrated strategy, your company can spend a lot of money—fast—without seeing measurable results.

An integrated digital marketing strategy includes multiple tactics designed to add both immediate and ongoing value. That value extends across your marketing programs when SEO and paid marketing programs are mutually supportive.

• At the outset, paid search and ads carry the weight of traffic generation.
• Over time, SEO fixes critical visibility issues and you’ll see a balance between the programs.
• Over time, SEO brings in more highly qualified leads—and the overall cost of customer acquisition goes down.

When you leverage a well-constructed, integrated strategy, you can expect higher volumes of qualified traffic—while simultaneously lowering the amount of paid digital marketing you need over time.
 

Learn about our services for supporting your organic and paid programs.

The team at Refactored brings decades of combined experience and a dedicated focus to your digital marketing program. Let’s dive in and discover how you can make the most of your digital marketing investments to provide transformative results for your company.