Strike the right balance of SEO and digital marketing tactics to ensure target customers find your company first.

Most marketing leaders know that digital marketing is essential to get attention online and bring traffic to your website. However, without an integrated strategy, your company can spend a lot of money—fast—without seeing measurable results.

An integrated digital marketing strategy includes multiple tactics designed to add both immediate and ongoing value. That value extends across your marketing programs when SEO and paid marketing programs are mutually supportive.

  • At the outset, paid search and ads carry the weight of traffic generation.
  • Over time, SEO fixes critical visibility issues and you’ll see a balance between the programs.
  • Over time, SEO brings in more highly qualified leads—and the overall cost of customer acquisition goes down.

When you leverage a well-constructed, integrated strategy, you can expect higher volumes of qualified traffic—while simultaneously lowering the amount of paid digital marketing you need over time.

Learn about our services for supporting your organic and paid programs.

The team at Refactored brings decades of combined experience and a dedicated focus to your digital marketing program. Let’s dive in and discover how you can make the most of your digital marketing investments to provide transformative results for your company.

Build Website Gravity with Search Engine Optimization

As the face of your organization, your website has the potential to help you reach thousands of your best prospects, so you need it to perform at its best. Search engine optimization—SEO—is the maintenance program that helps ensure reliable performance. It also provides the adaptations and fine-tuning that can dramatically improve site visibility, traffic, and conversions over time.

Refactored brings you a dedicated team that provides expertise across all aspects of SEO. We’ll help you create a results-focused program leveraging tactics from our range of services:
  • Technical SEO tuning
  • Keyword performance analysis and tuning
  • Mobile optimization
  • Content Pillars
  • On-page content optimization
  • Ongoing SEO optimization and maintenance
  • Blogging
  • Page content gap analysis and content development

Supercharge Your SEO

Discover how you can make the most of your existing website assets and where you have opportunities for improvement.

Contact us for a free SEO audit

Gain Visibility into the Value of Your Paid Digital Programs

Until recently, it was common for marketers to take a “shotgun” approach to paid digital advertising and search—try random ads across channels until you see growth. But today’s approach isn’t random; it’s guided by data-driven strategy. Refactored’s experts help you build a successful digital strategy that employs an integrated mix of tactics to improve site traffic, support your marketing and sales initiatives, and increase conversions.

Our paid programs are fully supported by our team with copywriting, strategy, targeting, purchasing, program placement, and management—for seamless execution and measurable results. Our digital campaign services include:
  • Paid search
  • Sponsored content
  • Pay-per-click (PPC)
  • Display ads
  • Social media marketing
  • Google search
  • LinkedIn sponsored ads and retargeting
  • InMail
  • Google and Bing retargeting
  • Gartner networks—Capterra, Software Advice, GetApp

Get Strategic with your Paid Media Programs

Talk with one of our experts to learn how to support your marketing initiatives and sales goals.

Contact us today

Increasing Revenues 30% YoY—Without Raising Costs

Our continuous improvement approach enabled InfinityQS to optimize click-through rates and drive up revenue while cutting its cost per conversion in half. The effort helped contribute to the company's best year to date.

Find out how